Growth Marketing Manager (WFH)

Responsibilities

• Develop and lead the strategy, execution, and optimization of Meta and TikTok campaigns to drive scalable customer acquisition.
• Manage full-funnel campaign performance using lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide decisions.
• Establish processes for monitoring performance and allocating budgets across channels, campaigns, and products.
• Develop and execute structured experiments across audiences, creative concepts, bidding strategies, campaign structures, and landing pages.
• Partner with Creative teams to develop effective advertising concepts, improve successful ads, and share insights that strengthen campaign performance.
• Monitor platform trends, emerging advertising formats, and targeting capabilities to identify new growth opportunities.
• Collaborate with external agencies and Analytics, Marketing Operations, Creative, Engineering, and Sales teams to improve tracking, lead quality, and downstream conversion.
• Identify and implement AI-powered workflows and automation to accelerate creative testing, improve campaign management, and increase efficiency.
• Develop scalable and automated performance reporting that communicates actionable insights and campaign learnings across the business.
• Build repeatable processes to accelerate creative testing.

Requirements

• At least 5 years of hands-on experience managing multimillion-dollar budgets and optimizing Meta and TikTok campaigns.
• Experience with campaign structures, bidding strategies, audience targeting, creative testing, and conversion rate optimization.
• Demonstrated ability to maintain campaign efficiency while scaling paid social spending and customer acquisition.
• Strong creative judgment and the ability to translate customer insights and performance data into effective advertising content.
• Ability to work in a fast-paced environment with high ownership and changing priorities.
• Systems-oriented mindset with experience building scalable processes.
• Excellent communication skills, including the ability to turn data into actionable insights, engage stakeholders, and influence business decisions.
• Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization.

Benefits

• Comprehensive health coverage.
• Unlimited paid time off.
• Additional employee perks.