Growth Lead

Responsibilities

• Make the first experience great: get new subscribers to their first finished video fast, and keep them paying past month one.
• Build and run onboarding, win-back and failed-payment flows with our email lead and developers.
• Set up clean tracking so we know which channels bring paying customers, and what each one costs.
• Run pricing and offer tests that grow revenue without hurting margin.
• Lead our Google Ads, email, Instagram and creator partnerships, and build Virela's launch plan.
• Report weekly on what you tested, what moved, and what's next.

Requirements

• 4+ years in growth, lifecycle or retention at a subscription product (SaaS or consumer app), with results you can put numbers on.
• Hands-on skills: you pull the data, write the copy and set up the tests yourself.
• Comfort with Stripe or billing data, product analytics and proper A/B testing.
• Experience managing a few contractors or freelancers.
• Remote (US preferred). You’ll need to work US Central business hours.

Preferred

• Bonus: AI tools, creator tools, e-commerce or Shopify experience.