Responsibilities

Lead Paid Search and SEO/GEO as core drivers of customer growth Own the end-to-end strategy across Google and Microsoft Search, Shopping, and emerging search surfaces Identify and act on opportunities to improve efficiency, visibility, and overall contribution to the business Oversee campaign structure and performance across Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max Guide keyword strategy, bidding, audience segmentation, and creative testing Lead SEO across on-page and content initiatives, and partner closely with eCommerce, Product, and Engineering to identify and advance technical SEO opportunities Partner with Analytics to evolve our measurement approach, utilizing multi-touch attribution and media mix modeling to assess and optimize program performance Translate performance data into clear, actionable insights Build a clear, consistent narrative around channel performance and opportunity Manage and mentor one direct report, setting a high bar for ownership and execution

Requirements

5+ years in performance marketing, with deep expertise in Paid Search and SEO within a DTC or eCommerce environment Strong command of Google Search and Shopping, with a clear understanding of performance at scale Proven ownership of multi-million dollar paid search budgets, with a consistent focus on business outcomes Comfort with advanced measurement approaches, including multi-touch attribution and media mix modeling A strategic mindset paired with strong execution—you’re comfortable zooming out and diving in Intellectual curiosity and a continuous focus on improving how things work A proactive, solutions-oriented approach, with strong ownership and follow-through Clear, confident communication skills, with the ability to synthesize insights and engage senior stakeholders Executive presence and sound judgment in how you communicate and operate 1+ year of people leadership experience, with a thoughtful approach to supporting and developing others

Preferred

Agency background supporting DTC or eCommerce brands is a plus

Benefits

Up to 100% medical, dental, and vision coverage (employee-only) Fertility & family-building support (up to $20,000 lifetime) 401(k) with a 4% company match 16 weeks fully paid parental leave 20 vacation days (25 after 5 years) plus year-round Summer Fridays Hybrid work schedule with two core in-office days (Tues–Thurs) Remote Thanksgiving week and remote last week of December Up to four additional remote weeks per year with approval 40% employee discount plus seasonal product allowance One Medical, Talkspace, and $1,000 per year via Joon for wellness One-month paid sabbatical at five years