Responsibilities

• Lead the development and execution of patient marketing strategies aligned with brand, portfolio, and organizational objectives.
• Translate brand strategy into patient-centric initiatives that address unmet needs, treatment barriers, and key decision drivers across the patient journey.
• Drive integrated patient engagement programs spanning disease awareness, treatment consideration, initiation, adherence, persistence, and advocacy.
• Leverage market research, patient insights, analytics, and competitive intelligence to inform strategy, optimize performance, and identify growth opportunities.
• Lead the strategic development and execution of patient-facing campaigns across digital, social, CRM, websites, video, print, and emerging channels.
• Own overall media strategy, investment planning, and performance optimization to maximize reach, engagement, and return on investment.
• Oversee the HCP/patient digital ecosystem and omnichannel engagement strategy, ensuring seamless, personalized experiences across touchpoints.
• Establish KPIs and measurement frameworks, using data and insights to continuously improve campaign effectiveness and business impact.
• Provide strategic leadership to agency partners to deliver high-impact, compliant marketing programs.
• Manage marketing budgets, scopes of work, and agency performance to ensure effective resource allocation and achievement of business objectives.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 8-10+ years of pharmaceutical, biotech, healthcare, or consumer marketing experience.
• Proven success leading omnichannel marketing, media, and non-personal promotion (NPP) strategies.
• Experience in specialty pharmaceuticals, rare disease, ophthalmology, oncology, immunology, or other specialty therapeutic areas is preferred.
• Strong understanding of media planning, digital marketing, analytics, and customer engagement.
• Experience managing agencies, cross-functional teams, and marketing budgets.
• Product launch and lifecycle management experience preferred.
• Strong understanding of FDA promotional regulations and industry compliance standards.
• Excellent project management, organizational, cross-functional collaboration, and communication skills

Preferred

• Experience in specialty pharmaceuticals, rare disease, ophthalmology, oncology, immunology, or other specialty therapeutic areas is preferred.
• Product launch and lifecycle management experience preferred.
• Strong understanding of FDA promotional regulations and industry compliance standards.

Benefits

• health, dental, vision, 401(k), and paid time off