Responsibilities

• Assist in developing and executing multichannel marketing campaigns across social media, email, print, and digital platforms.
• Support the creation of engaging content for blogs, social media posts, newsletters, and advertising materials using content marketing best practices.
• Conduct research on industry trends, competitors, and target audiences to inform campaign strategies and demand generation efforts.
• Help implement and manage marketing automation tools and CRM systems to streamline outreach and customer engagement efforts.
• Contribute to managing social media advertising campaigns on platforms like Facebook Advertising and Google AdWords to maximize reach and engagement.
• Analyze web analytics reports using Google Analytics and web analytics reporting tools to track campaign performance and optimize strategies.
• Collaborate with cross-functional teams including product management, graphic design, and sales to ensure cohesive messaging and branding across channels.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Business Administration, Communications, or related field.
• Basic understanding of SEO principles, digital marketing concepts, and performance marketing techniques.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) for content creation is preferred.
• Experience with social media platforms including Facebook, Instagram, LinkedIn, or Twitter for marketing purposes.
• Knowledge of Google Analytics, Google AdWords, email marketing tools, and CRM systems is highly desirable.
• Strong written communication skills with the ability to craft compelling content tailored for different audiences.
• Demonstrated ability to work collaboratively within teams while managing multiple projects efficiently.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance