Responsibilities

• Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs. Drive shared budget and KPI goals in the process.
• Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV (CTV).
• Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth.
• Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and KPI goals.
• Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets.
• Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve the ROAS.
• Leverage customer segmentation and target market inputs to optimize media performance.
• Work closely with creative, product marketing, and sales teams to develop high performing ads.
• Manage portions of a budget in the range of $5M-8M per year.
• Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed.

Requirements

• 7+ years of experience in growth marketing/performance marketing.
• Comfortable using AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation, with curiosity to adopt new AI-driven platforms and techniques as they emerge.
• Proficiency with Google, Youtube, LinkedIn, and Bing platforms is essential; familiarity with additional channels is a plus with an expectation that you are a quick learner.
• Hands-on experience with CRM systems such as Salesforce.
• Building ABM segments and campaigns is a strong plus.
• Exceptional communication and organizational skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Strong proficiency with analytics tools and platforms.

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military