Responsibilities

• 1. Client Performance You will directly manage and optimize a portfolio of dental practice accounts.
• You'll be responsible for:
• - Monitoring daily spend, CPL, cost per booking, lead quality, and patient attendance.
• - Identifying accounts trending above their targets and taking corrective action before performance becomes a client issue.
• - Building and optimizing Meta campaigns yourself.
• - Testing audiences, offers, hooks, creative angles, and messaging.
• - Understanding why an ad converts , not simply looking at the numbers.
• - Writing direct-response ad scripts and creative briefs.
• - Developing new creative batches for accounts every 30 days.
• - Working with editors to turn winning concepts into new creative.

Requirements

• Hands-on experience with Meta Ads Manager .
• Strong working knowledge of Google Ads or the ability to quickly build expertise.
• Experience managing multiple paid acquisition accounts simultaneously.
• Experience with local lead generation is highly preferred.
• Experience working with meaningful advertising budgets.
• Strong understanding of CPL, cost per booking, conversion rates and downstream revenue metrics.
• Ability to personally build, launch and optimize campaigns.
• Strong direct-response copywriting skills.
• Ability to analyze performance data and turn it into clear actions.
• Strong understanding of creative testing and ad psychology.

Preferred

• Experience with local lead generation is highly preferred.