Responsibilities

• Create, manage, and optimize Google Ads and Meta Ads campaigns.
• Manage advertising budgets, bidding strategies, and audience targeting.
• Conduct keyword research, competitor analysis, and A/B testing.
• Optimize campaigns to improve lead quality, conversion rates, and acquisition costs.
• Monitor CPL, CPA, ROAS, and other performance metrics.
• Manage conversion tracking through GA4, Google Tag Manager, and advertising platforms.
• Prepare performance reports with actionable recommendations.
• Ensure campaigns follow healthcare advertising policies and applicable patient privacy requirements.

Requirements

• Minimum 3 years of professional paid advertising experience.
• Minimum 1 year of healthcare, telehealth, digital health, or medical advertising experience.
• At least 2 years of hands-on experience managing Google Ads and Meta Ads.
• Proven experience with healthcare lead generation or patient acquisition.
• Proficiency in GA4, Google Tag Manager, and performance analytics.
• Knowledge of healthcare advertising restrictions and HIPAA-related privacy considerations.
• Strong analytical, communication, and campaign optimization skills.
• Based in the United States and authorized to provide services in the U.S.

Preferred

• Google Ads or Meta Blueprint certification.
• Experience with CRM integrations and conversion attribution.
• Experience scaling healthcare campaigns across U.S. markets.