Responsibilities

• Lead the development and execution of full-funnel, cross-channel paid media strategies aligned to client business objectives.
• Own campaign performance across paid social (primary), paid search, and programmatic, ensuring strong execution, optimization, and reporting.
• Translate client goals into media plans, balancing audience strategy, budget allocation, and channel mix.
• Act as the senior strategic lead on accounts, guiding optimization frameworks and identifying growth opportunities.
• Collaborate with Sr. Associates to develop performance driven insights, recommendations.
• Own the development of clear client narratives; lead weekly, bi-weekly and monthly reports. Collaborates with Associate Director to develop quarterly, semi-annual and/or annual business reviews.
• Manage and strengthen client relationships, being the lead point of contact for performance marketing related questions and strategic recommendations.
• Drive a culture of experimentation across creative, audiences, bidding strategies, and platforms.
• Partner with creative, strategy, and influencer management teams to ensure content aligns with platform best practices and performance goals.
• Own final campaign QA and establish QA standards and tracking frameworks across your team.

Requirements

• 4+ years of performance-driven digital marketing experience, with deep expertise in paid social and strong working knowledge of paid search; programmatic experience a strong asset.
• Experience mentoring team members, supporting growth goals and education of strategic media planning best practices.
• Demonstrated ability to lead multi-channel campaigns from strategy through execution, with a focus on performance and business goals.
• Strong understanding of attribution, conversion tracking, and measurement frameworks.
• Experience managing vendor and platform relationships (Meta, TikTok, Google, etc.).
• Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques.
• Excellent client management and communication skills, including presenting to internal and external stakeholders.
• Proficiency in the Google Suite and project management tools (e.g., monday.com).
• Agency or fast-paced, client-facing experience is highly preferred.

Preferred

• Agency or fast-paced, client-facing experience is highly preferred.