Responsibilities

• Execute and Deliver High-Quality, AI Native & Hand Edited Creative
• Bring concepts to life using AI-generated content, in-game footage, gameplay replay tools, and traditional editing and motion graphics software as appropriate.
• Experiment with emerging AI models, tools, and workflows to unlock creative possibilities that traditional production methods cannot easily achieve, including new ways to generate, transform, enhance, and assemble content.
• Ensure creative meets Starform's visual standards and is correctly formatted and ready for deployment across target ad networks.
• Build repeatable processes that increase the speed, variety, and volume of creative production without compromising quality.
• Continuously explore new tools and techniques, sharing discoveries and turning successful experiments into scalable workflows.
• Independently generate compelling advertising concepts based on an understanding of gaming audiences, internet culture, platform trends, and what makes Metalstorm fun to play.
• Develop a strong point of view on what we should make, why it might work, and how we can test it.
• Work closely with Performance Marketing to develop creative hypotheses, prioritize concepts, and build structured testing plans.
• Use performance data, including CTR, CPI, conversion, and ROAS, to understand what is working, what isn't, and meaningful insights from noise, all to inform future creative decisions.

Requirements

• AI fluency and curiosity. You already actively experiment with AI-powered creative tools and are excited to discover new ways of working. You don't need to know every tool; you need to be eager to explore, learn, and build effective workflows.
• Executional capability. You can independently turn ideas into clear and usable hooks, storyboards, sequences, and finished creative assets. Experience with video editing, motion graphics, gameplay capture, and generative media tools is valuable, but raw editing speed alone isn't what will make you successful here.
• Exceptional creative instincts. You can identify compelling content opportunities, develop original ideas, and explain why they might resonate with a specific audience.
• Native online sensibility. You understand internet culture, gaming communities, platform-specific conventions, emerging trends, and the difference between content that feels authentic and content that feels like an ad.
• Performance orientation. You understand that creative must serve a business objective, and you&aposre interested in how content influences acquisition metrics and player growth.
• A gamer at heart. You love games! You understand what makes games compelling and can translate that excitement into creative that makes people want to playMetalstorm.
• An experimental mindset. You naturally generate hypotheses, test ideas, learn from results, and use evidence to improve your next attempt. You&aposre curious about where changes have impact, and nothing is too precious to investigate.
• Ownership and initiative. You identify opportunities, develop your own ideas, and move them forward without waiting for someone else to tell you what to make.
• Adaptability and pace. You are comfortable with ambiguity, can juggle multiple experiments, and respond productively when an idea fails or priorities change.
• Collaborative communication. You can articulate your thinking, accept feedback, share learnings, and work closely with marketing and creative teammates to improve the outcome.