Responsibilities

• Digital Marketing Performance
• Monitor performance across paid search, paid social, display, retargeting, geo-targeted and local digital campaigns.
• Evaluate campaign effectiveness and identify opportunities to adjust spend, targeting, messaging or channel mix.
• Work with our centralized marketing and media teams to recommend optimizations and incremental investments.
• Marketing Analytics & ROI
• Track and report KPIs including: VDP views, Website traffic, Lead volume, Cost per lead, Conversion rates, Closing ratios, Marketing spend, Cost per sale, ROI
• Translate marketing data into clear recommendations for regional and dealership leadership.
• Identify underperforming campaigns and develop corrective action plans.
• Marketing Budget Management
• Monitor marketing budgets across assigned dealership locations.

Requirements

• 3+ years of experience in performance marketing, digital marketing, retail marketing or paid media.
• Experience managing or evaluating Google Ads, paid social, display or other digital advertising campaigns.
• Demonstrated experience analyzing marketing KPIs and making recommendations based on performance.
• Experience managing meaningful marketing budgets.
• Strong Excel, reporting and dashboard skills.
• Ability to work directly with operational leaders and explain marketing performance in practical business terms.
• Strong organizational and project-management skills.
• Comfortable managing multiple locations, campaigns, priorities and deadlines.

Preferred

• Automotive dealership marketing experience.
• RV, powersports or other multi-location retail marketing experience.
• Experience supporting multiple stores, locations or geographic markets.
• Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms and digital retail metrics.
• OEM co-op or manufacturer marketing-compliance experience.
• Fixed operations/service marketing experience.
• Experience managing agencies and digital marketing vendors.