Senior Partner Marketing Manager

Chicago, IL (Hybrid)

$130K/yr – $145K/yrSenior Level5+ years exp

Posted 2 months ago

Job Summary

Owner and lead for partner marketing strategy and programs with a focus on co-marketing, MDF management, and partner enablement across Sales, Marketing, and Alliances.

Job Description

Responsibilities

  • Develop and execute partner marketing strategies that support Syndigo's strategic business objectives and partner ecosystem.
  • Build trusted relationships with partner marketing organizations and serve as Syndigo's primary marketing point of contact.
  • Identify new opportunities to increase partner engagement, joint selling, and co-marketing activities.
  • Support the launch of new partnerships through coordinated marketing and go-to-market plans.
  • Plan and execute integrated co-marketing campaigns with strategic partners, including webinars, eBooks, white papers, customer stories, digital campaigns, executive events, and industry sponsorships, as well as the content associated with those programs.
  • Develop partner-specific solution messaging, value propositions, sales plays, and co-branded positioning that clearly articulate the combined value of Syndigo and our strategic partners.
  • Develop scalable partner marketing playbooks and repeatable campaign frameworks.
  • Partner with Sales Enablement to deliver onboarding and training programs that improve partner readiness and sales effectiveness.
  • Drive adoption of Syndigo messaging and value propositions across partner organizations.
  • Help manage Syndigo's Market Development Fund (MDF) program in partnership with the Alliances organization.

Requirements

  • 5+ years of experience in B2B SaaS Partner Marketing
  • Experience developing and executing integrated marketing campaigns.
  • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
  • Exceptional written, verbal, and presentation communication skills.
  • Experience working cross-functionally with Sales, Marketing, Product, and Partner organizations.
  • Deep understanding of supporting strategic technology alliances, cloud providers, systems integrators, consulting partners, or channel partners.
  • Track record of managing Market Development Funds (MDF) or partner co-marketing programs.

Preferred

  • Diversity, Equity & Inclusion
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Syndigo

Syndigo is a leader in PXM, MDM, and PIM, providing AI-native data management product experiences for brands, retailers, and their customers. With the most extensive integrated network of content distribution available, Syndigo is the single solution for the journey to data confidence and success. Whether an enterprise needs to establish a “single source of data truth” within the organization or distribute it to an external network for more efficient commerce, Syndigo is the partner to make it happen. Syndigo serves over 12,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. Learn more at www.syndigo.com

Founded in 1973
Chicago, Illinois, USA
1.4K employees (139 in marketing)

Salaries

Posted range

$130K/yr – $145K/yr

Taken straight from the job posting.

Partnership Marketing median pay in the United States

$116K/yr

Most pay falls between $85K and $161K. Based on 874 salaries.

See all SyndiGO salaries
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Senior Partner Marketing Manager

SyndiGO · Chicago, IL · Hybrid