Senior Partner Marketing Manager

Responsibilities

• Alliance Partnerships – Work alongside our Alliances team to represent marketing in strategic partner deals. You'll ensure brand and positioning requirements are built into contracts, oversee marketing's representation on partner channels, and coordinate cross-functional delivery when deals close.
• Oversee Justworks' presence on partner surfaces—websites, app stores, integrations marketplaces, and co-marketing materials
• Coordinate go-to-market execution across marketing when new partnerships launch
• Track partner marketing performance, ROI, and renewal signals to inform strategic decisions
• Integrations – Develop and execute marketing strategy to attract technology partners and developers to our platform
• Design co-marketing programs and promotional campaigns that drive partner adoption and customer discovery
• Oversee partner marketing assets—integration docs, case studies, webinars, API marketing collateral—to position partners for success
• Build relationships with key tech partners to ensure their marketing needs are understood and met
• Collaborate with product, partnerships, and sales to align on roadmap priorities and integration marketing lifecycle

Requirements

• Strategic thinking with hands-on execution. You don't just design strategy—you can roll up your sleeves and ensure it gets implemented. You bridge silos naturally.
• Partnership marketing expertise. You have 7+ years in B2B/SaaS environments, with proven success in alliance marketing, partner programs, developer ecosystems, or integration strategies.
• Strong stakeholder management. You're comfortable navigating competing priorities between Alliances, Integrations, Marketing, and Sales teams. You communicate impact in business terms.
• Go-to-market experience. You've owned or significantly contributed to partner GTM planning, asset creation, campaign execution, and measurement.
• Comfort with complexity. You can track and manage multiple partner relationships and integrations simultaneously without losing strategic focus.
• Analytical mindset. You measure program performance, know how to define success for different partner types, and aren't afraid of data.