Responsibilities

• Develop global partner marketing strategy and plans for services and agency partners, aligned with Braze company objectives, partnership priorities, and market opportunities
• Collaborate closely with partners to create and execute joint go-to-market campaigns including co-branded content, web and digital activations that generate new business pipeline and build brand visibility
• Plan and execute partner-related events, sponsorships, and partner activations at 3rd party industry conferences, ensuring high-quality experiences and measurable ROI
• Serve as a partner champion and voice of our partners within Braze, working closely with global partnerships, marketing (field, industry, product, campaigns), global events, sales, and other internal teams to align messaging, campaign strategies, and program execution
• Continuously seek out new ideas and opportunities to enhance partner engagement and improve marketing performance, bringing creativity and strategic thinking to the role
• Measure and report demand generation metrics and partner marketing campaign performance, providing insights and recommendations to optimize future investments
• Travel to various markets and interface directly with partners, customers, and prospects to support lead generation efforts, including hands-on involvement in executing live programs
• Manage budget and resources effectively to maximize ROI and achieve business objectives

Requirements

• 5-8+ years of experience in areas of marketing, with 4 years in partner marketing or alliance management
• Experience at a B2B SaaS company and/or at Braze’s key technology or agency partners
• Experience with pipeline generation strategy and implementation, working closely with Partners, Partner account leadership, Sales and Field Marketing teams
• Highly developed interpersonal and communication skills to establish and maintain long-term relationships with peers, partners, customers, prospects, and influencers
• A self-starter with the ability to work independently and as part of a team
• Ability to juggle multiple, demanding tasks simultaneously and with accuracy
• High aptitude for looking at problems as opportunities and working cross-departmentally to create unique solutions to solve them
• Bachelor's degree required

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®