Responsibilities

• Set strategy and own architecture decisions for the MarTech stack, including build-vs-buy calls and vendor relationships.
• Define and drive a multi-year roadmap for marketing technology, automation, analytics, and personalization.
• Direct the platform strategy for CRM, marketing automation, CDP, analytics, attribution, experimentation, and customer engagement tools.
• Architect data flows between marketing systems, product systems, CRM, and the data warehouse, and set the standards other teams build against.
• Establish and enforce governance standards for tracking, campaign setup, lifecycle management, and data quality across the org.
• Partner with Marketing, Growth, Data, Product and Engineering leadership (Director/VP level) to translate business strategy into scalable technical solutions.
• Identify and lead automation initiatives that materially reduce manual campaign operations.
• Own the technical foundation for segmentation, lifecycle marketing, personalization, and reporting.
• Lead vendor evaluation, selection, and contract negotiation; own implementation and adoption outcomes.
• Build documentation, governance frameworks, and processes that make the MarTech ecosystem scalable and auditable.

Requirements

• 8-12 years of experience in marketing technology, marketing operations, growth operations, or a related field, with a track record of owning strategy, not just execution.
• Demonstrated experience setting technical direction and influencing decisions at the Director/VP level.
• Deep expertise across CRM, marketing automation, customer data platforms, analytics, and integrations.
• Hands-on experience with tools such as Salesforce/HubSpot, Braze/Iterable, Segment, GA4, GTM, Snowflake/BigQuery, Zapier, Workato, OneTrust, and related platforms.
• Strong SQL, API, and data integration fluency, with the judgment to know when to build vs. delegate.
• Track record managing cross-functional projects, external vendors, and budget/spend decisions.
• Executive-level communication skills, able to translate technical tradeoffs for non-technical leadership.
• Comfortable setting direction in ambiguity, without waiting for complete information.

Preferred

• Experience building or modernizing a MarTech stack from the ground up, ideally at more than one company.
• Experience in healthcare, consumer technology, subscription, or other data-rich, regulated environments.
• Deep expertise in experimentation, attribution, lifecycle marketing, or personalization strategy.
• Strong grasp of privacy, consent, and data governance requirements (GDPR, CCPA, HIPAA if healthcare).

Benefits

• An avenue to make a positive impact on people's lives and their health
• We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member
• Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way
• Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize
• Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
• We now offer the Prenuvo’s Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride, drive, or park, we’ve got you covered—making your commute easier and more affordable!
• Prenuvo offers a 401(k) retirement savings plan to eligible employees, allowing team members to make pre-tax contributions toward their retirement. While Prenuvo facilitates access to the plan, the company does not currently offer matching contributions.
• We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family
• The base salary for this role ranges from $135,000-$150,000 in local currency, depending upon experience and geographic location
• As part of the hiring process, successful candidates will undergo a background check in compliance to applicable federal, provincial, and state rules.