Marketing Systems Administrator

Responsibilities

• Serve as the primary administrator and technical owner for HubSpot Marketing Hub and Sales Hub.
• Manage HubSpot configuration, properties, workflows, lists, forms, landing pages, campaigns, permissions, lead scoring, lifecycle stages, and automation.
• Manage and monitor the integration between HubSpot and Salesforce, including data synchronization, field mapping, and data integrity.
• Partner with Salesforce administrators and Sales Operations to ensure consistent processes and reliable movement of information between Marketing and Sales.
• Monitor and troubleshoot synchronization errors, duplicate records, incomplete information, workflow issues, and other system or data-quality problems.
• Establish and maintain standards for database structure, data governance, field and property management, and system documentation.
• Develop and optimize automated workflows that improve marketing effectiveness, lead management, Sales follow-up, and operational efficiency.
• Manage lead capture, scoring, qualification, routing, lifecycle stages, and Marketing-to-Sales handoff processes.
• Maintain scalable campaign structures, templates, workflows, and automation standards.
• Support the development of dashboards and reporting for lead generation, conversion, campaign performance, pipeline contribution, attribution, lead aging, and marketing ROI.

Requirements

• 3–5 years of experience in marketing operations, marketing technology, CRM administration, marketing automation, or a related role.
• Strong hands-on administration experience with HubSpot, including Marketing Hub and Sales Hub.
• Strong working knowledge of Salesforce CRM, including leads, contacts, accounts, opportunities, campaigns, fields, and the relationship between Salesforce and marketing automation platforms.
• Experience managing or supporting HubSpot-Salesforce integrations, data synchronization, and troubleshooting.
• Experience with marketing automation, workflow development, lead scoring, lead routing, and lifecycle management.
• Experience with CRM and marketing database governance, data quality, normalization, and duplicate management.
• Experience developing dashboards and reporting related to lead generation, campaign performance, funnel conversion, pipeline contribution, attribution, and marketing ROI.
• Knowledge of B2B marketing, demand generation, and Marketing-to-Sales processes.
• Working knowledge of Google Analytics, digital marketing, and campaign tracking.
• Experience with business intelligence and data visualization tools such as Power BI preferred.

Preferred

• HubSpot Marketing Hub certification preferred.
• HubSpot Sales Hub certification preferred.
• Salesforce Administrator certification or equivalent Salesforce experience preferred.
• Healthcare IT experience preferred.

Benefits

• We offer a competitive compensation and benefits package and the opportunity to work in a fast-paced and dynamic environment.