Responsibilities

• Lead multiple concurrent cross-functional MarTech and CRM initiatives, aligning owners, milestones, dependencies and deliverables.
• Build integrated plans, governance, intake and approval workflows, risk logs, quality checkpoints and executive reporting.
• Translate business priorities into requirements and workstreams with analytics, engineering, data architecture and marketing teams.
• Facilitate discussions on APIs, ETL/data pipelines, integrations, system outages and technical delivery constraints.
• Coordinate Salesforce Marketing Cloud, Braze, customer data platforms, digital asset management and agency/vendor initiatives.
• Resolve blockers and competing priorities; influence stakeholder accountability constructively without direct authority.
• Prepare executive presentations and decision recommendations for Directors, AVPs, VPs and SVPs.
• Use Asana, Jira, Smartsheet or comparable platforms to manage simultaneous program timelines and risks.
• Support phased AI-enabled marketing tool implementations, including MVP definition, testing, rollout and adoption.
• Improve operational workflows to increase speed to market, scalability and accuracy.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 4+ years of program or project management experience leading complex cross-functional initiatives from planning through implementation.
• Experience across multiple simultaneous business and technical workstreams, with exposure to marketing, MarTech, CRM, lifecycle marketing or related transformation.
• Preferred Education/Certifications: PMP, Agile, Scrum Master or comparable certification; not required.
• Experience across multiple simultaneous business and technical workstreams, with exposure to marketing, MarTech, CRM, lifecycle marketing or related transformation.
• Skills and Qualifications: Influential leadership, relationship building, conflict resolution and accountability without direct reporting authority.
• - Requirements gathering, project governance, milestone/dependency management, risk mitigation and executive reporting.
• - Technical fluency in APIs, ETL, data pipelines and platform dependencies sufficient to collaborate with engineers; coding not required.
• - Proficiency with Asana, Jira, Smartsheet or equivalent project management tools.
• - Executive communication, presentation development, facilitation and comfort navigating ambiguity.

Preferred

• PMP, Agile, Scrum Master or comparable certification; not required.
• Large-enterprise or similarly complex stakeholder environment; B2C customer engagement and multi-level approval processes.
• Exposure to Salesforce Marketing Cloud, Braze, CDPs, digital asset management, integrations or AI-enabled marketing programs; hands-on development not required.