Marketing Technologist

USA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own and optimize data and CRM workflows, manage lists, campaigns, reporting, and user support to enable marketing and BD initiatives; you will also maintain analytics, dashboards, website content, webinars, and cross-functional support.

Job Description

Responsibilities

  • Maintain and update CRM records; perform data audits and cleanups; perform routine quality checks and flag inconsistencies for correction; assist with configuring dashboards; prepare intelligence reports; ensure CRM records accurately reflect marketing activity.
  • Build and maintain distribution lists and email templates; assist with list pulls for events and business development initiatives; schedule and execute email campaigns and client alerts in a timely manner; track engagement metrics (opens, clicks, bounces, etc.).
  • Track and document recurring technical issues; liaise with vendors on resolutions and enhancements; participate in vendor status calls, product demonstrations, and release testing.
  • Develop quick reference guides for use in navigating various aspects of the CRM and provide training and responsive support to end users.
  • Maintain analytics reports on the firm’s social media, website, and email campaign performance.
  • Deliver regular and accurate data reports to the Director of Marketing, providing insights to inform strategic initiatives and marketing/business development efforts.
  • Help manage and update website and intranet content; handle posting blogs, alerts, and announcements; collaborate on the design, testing, and rollout of website features; monitor user permissions and settings; execute routine website updates.
  • Support setup and execution of firm webinars, including registration pages, attendee tracking, platform setup, attendee reports, etc.
  • Respond to day-to-day marketing technology requests from attorneys and staff (including basic troubleshooting related to the CRM) and assist with projects and other marketing initiatives as needed

Requirements

  • Bachelor’s degree preferred but not required
  • 2+ years of experience with marketing technology platforms, preferably in a law firm or professional services environment
  • Familiarity with CRM systems (Intapp DealCloud, Interaction, Salesforce, or similar) strongly preferred.
  • Experience with email marketing campaign platforms (e.g., Dispatch, Vuture, Constant Contact).
  • Proficiency in Microsoft 365 platforms, experience with SharePoint intranet a plus.
  • Basic understanding of data management, reporting, and analytics tools.
  • Ability to learn new software and systems quickly.
  • Experience supporting webinars or virtual event platforms is a plus.
  • Exposure to project management tools (e.g., Asana) preferred.
  • Highly detail-oriented with a focus on data accuracy and quality control.

Preferred

  • Bachelor’s degree preferred but not required
  • Experience with webinars or virtual event platforms is a plus
  • Exposure to project management tools (e.g., Asana) preferred
  • Familiarity with CRM systems (Intapp DealCloud, Interaction, Salesforce, or similar) strongly preferred.

Benefits

  • We offer a competitive salary and benefits package in a professional, congenial work environment.
Haynsworth Sinkler Boyd, P.A. logo

Haynsworth Sinkler Boyd, P.A.

3.0 Glassdoor

Haynsworth Sinkler Boyd, P.A. brings innovative, effective and practical solutions to the complex problems clients face in today's interwoven and evolving arenas of law, commerce, technology, insurance, education, healthcare, government and public relations. Admissions include state and federal courts in many jurisdictions. Backed by more than a century of commitment to the businesses it serves, HSB provides clients with the highest level of advice, counsel and representation covering a diverse array of matters in regional, national and international settings.With offices in Charleston, Columbia, Florence and Greenville, South Carolina and Raleigh, North Carolina, the Firm has more than 110 experienced attorneys encompassing a broad spectrum of business and litigation practice areas. DISCLAIMERAny results the lawyer or the law firm may have achieved on behalf of clients in other matters does not necessarily indicate similar results can be obtained for other clients.

Charleston, South Carolina, USA
267 employees
0% recommend to a friend

Salaries

MarTech median pay in the United States

$153K/yr

Most earn $103K to $189K. Based on 367 salaries, including bonus and equity.

See all Haynsworth Sinkler Boyd, P.A. salaries

Marketing Team

Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.8K
Traffic Source Mix
Search
29.8%
Direct
29%
Referral
8.9%
Social
7.9%
Paid
7.8%

Headcount Trend

Current headcount: ~267
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Marketing Technologist

Haynsworth Sinkler Boyd, P.A. · USA · Unknown