Analyst, Media Technology

Responsibilities

• Collecting creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to site
• Uploading creative elements and mapping according to traffic instructions into an Ad Server
• Generating tags, testing them and instructing relevant parties on implementation of tags/codes to ensure integrity of the intended plan
• Confirming quality of all campaign elements – you’ll be on top of ensuring that creative units, placements, URLs, impression trackers and click trackers are correct and correspond to the traffic sheet prior to campaign launch, and you will cross-check that all data has been inputted into third-party systems correctly
• Maintaining daily/weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggy backed pixels (measurement partners), and impression delivery
• Identifying recurrent issues and alerting Media Tech Senior Analyst / Media Tech Manager to specific issues and possible solutions
• Becoming proficient in Microsoft Excel and Google Campaign Manager (third-party ad server)
• Keeping a pulse on industry news & innovations – you’ll attend and participate in presentations from vendors
• Partner with team members dedicated to upholding clients Brand Safety standards ensuring the Brand Safety solution tags are in place, assist with troubleshooting when needed

Requirements

• Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company, and ideally at a creative agency)
• Computer skills (including proficiency in Microsoft Office), as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day
• Effective time-management, impeccable attention to detail and a compulsive ability to stay organized
• Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful and kind
• Proficiency in managing numbers – if you can whip through an Excel document, you’ve got an ace in your pocket
• A love of media – and the motivation to learn everything you can and get better at everything you do
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation