Associate Director - AEP Business Analyst (MarTech)

Responsibilities

• Technology strategy and roadmap ownership
• Support the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering.
• Translate Mazda’s business priorities and customer experience goals into workstream plans, requirements, roadmap inputs, and fundable use case detail.
• Develop analysis and recommendation materials to support build, buy, partner, defer, or stop decisions across the Martech ecosystem.
• Identify risks, dependencies, trade-offs, and decision points early, and escalate them with clear context and recommended paths forward.
• CDP strategy, segmentation, and audience orchestration
• Support strategy and ongoing optimization for Mazda’s Adobe Experience Platform and Real-Time CDP program.
• Define audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations.
• Ensure audience definitions are consistent across CRM, paid media, personalization, analytics, and reporting.
• Partner with data engineering and platform teams to validate feasibility, data readiness, identity logic, and activation dependencies.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
• 6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.
• Experience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
• Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
• Proven ability to support cross-functional or multi-partner programs, facilitate working sessions, and influence through clear analysis and communication.
• Excellent written and verbal communication skills, with the ability to translate complex technology considerations into clear business-facing materials.

Preferred

• Experience in automotive, retail, financial services, or another multi-tier, data-intensive industry.
• Experience with Mazda, MNAO, or automotive manufacturer / dealer ecosystem operating models.
• Adobe certification or equivalent expertise across AEP, RT-CDP, AJO, CJA, AEM, or Adobe Target.
• Experience with Claravine, Domo, TransUnion, LiveRamp, The Trade Desk, DV360, Meta, Google Ads, Salesforce CRM, or WPP Open.
• Experience designing taxonomy councils, governance models, change management processes, and platform adoption frameworks.
• Working knowledge of privacy, consent, profile stitching, deletion chain, and audience activation considerations.
• Experience with content supply chain or creative automation platforms such as Adobe Workfront, GenStudio, Frame.io, Bynder, or Brandfolder.
• Advanced degree in a related field.