Senior Marketing Technology Manager

Responsibilities

• Lead, maintain, troubleshoot and evolve our social media platform, supported by our current vendor - Sprinklr.
• Help define what the future field MarTech roadmap needs to be by interviewing stakeholders and integrating into the enterprise roadmap.
• Gather technical requirements and deliver requirements to our implementation teams, develop user stories, define testing criteria, and partner with business stakeholders on UAT testing.
• Build and manage relationships with internal stakeholders to support the use and promotion of our marketing tools and lead multiple vendor partnerships.
• Monitor, review, and recommend marketing technology stacks for enhanced field engagement and track overall field usage.
• Work across marketing, product, and engineering to develop a best-in-class MarTech stack, technical strategy and field MarTech roadmap. Evaluate and align the marketing technology stack to the sales funnel and identify gaps and redundancies.
• Stay ahead of technology trends and industry best practices, have a growth mindset to educate yourself, and influence others to seek best-in-class solutions to solve business challenges.
• Partner with other business and technology strategists to develop use cases to define business needs and identify opportunities for improvement or increased adoption.
• Partner with enterprise stakeholders including legal, privacy, internal business and technology strategists who drive our Field MarTech relationships and third-party marketing and advertising agencies.

Requirements

• Bachelor's degree in business, marketing, technology, or related field.
• Minimum of 6 years’ experience supporting or executing marketing technology solutions.
• A strong understanding of business-to-consumer marketing practices, digital marketing, and customer online experience.
• Knowledge of web and mobile technologies and familiarity with how the digital ecosystem is evolving.
• Knowledge or experience with any of the following a plus: social media platforms (Sprinklr, Hearsay Social), event management platforms (cVent), web analytics (google analytics, Abobe), SEO, Local Listings Management, website CRM systems, or front-end web development languages (html, javascript, css).
• Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people.
• Organized with ability to handle multiple projects with limited supervision.
• Excellent attention to detail.
• Demonstrated ability to solve complex problems using in-depth analysis and best practices to develop new perspectives on existing solutions or create new, inventive and enduring solutions.

Preferred

• Applies a customer first mindset to design and continuously improve solutions, systems, processes, and services that support enterprise strategy, impact critical business outcomes, and drive organizational success.
• Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences.
• Organizes and compares various aspects of a situation to comprehend and identify key or underlying complex issues through the use of quantitative data and analysis; leverages strong business acumen, problem solving, and interpersonal skills to think critically about situations from multiple perspectives and consistently seeks ways to improve processes
• Connects with stakeholders to understand and gain specific information to help resolve customer problems in a given domain. Communicates effectively intent to customers, solicits customer requirements, utilizes domain knowledge and collaborates with the right stakeholders