Global Digital Performance & Marketing Technology Manager

Responsibilities

• Manage and maintain the global digital performance roadmap, establishing project priorities, defining objectives, tracking progress, and ensuring alignment with business and marketing goals.
• Oversee website performance and optimization initiatives in partnership with external agencies and internal stakeholders, focusing on user experience, conversion rates, technical functionality, and content effectiveness.
• Lead the coordination and execution of global SEO and AEO initiatives to improve organic search visibility, local search performance, and discoverability across AI-powered search platforms.
• Establish and maintain marketing measurement and data quality standards, including analytics, conversion tracking, consent management, dashboards, and performance reporting.
• Partner with regional marketing teams and external agencies to optimize CRM marketing initiatives, audience engagement, marketing automation, and campaign performance.
• Identify, evaluate, and implement marketing technology enhancements to improve platform functionality, data integration, operational efficiency, and scalability.
• Collaborate with regional marketing teams to ensure consistent global standards, measurement practices, and best practices while supporting regional business needs.
• Manage agency and technology vendor relationships, ensuring project deliverables, timelines, and performance objectives are achieved.
• Monitor digital marketing performance, identify opportunities for improvement, and provide actionable recommendations to marketing leadership.
• Other duties as assigned.

Requirements

• Minimum of five years of professional experience in digital marketing performance, marketing technology, analytics, CRM, SEO, or a related field.
• Bachelor's degree in Marketing, Business, Analytics, Information Systems, Digital Technology, or a related field preferred. Equivalent combinations of education and relevant professional experience will be considered.
• Experience supporting global or multi-market marketing initiatives preferred.
• Professional certifications in analytics, SEO, CRM, marketing automation, or marketing technology are a plus.
• Digital Marketing & Performance Optimization
• Strong knowledge of website optimization, technical SEO, answer engine optimization (AEO), and digital marketing performance strategies.
• Understanding of marketing attribution across paid, owned, earned, and CRM channels.
• Ability to identify performance improvement opportunities through testing, analysis, and optimization.
• Marketing Technology & CRM
• Strong understanding of marketing technology platforms, CRM systems, marketing automation, and data integration.

Benefits

• Medical and dental insurance
• 401(k) with company match
• Flexible Paid Time Off (PTO)
• Paid holidays
• Paid parental leave
• Education reimbursement and professional development opportunities
• Free Snap Fitness membership
• A collaborative, energetic culture within the fitness and wellness industry
• Hybrid work environment for eligible roles
• Company-sponsored social events and team activities