Senior Marketing Sciences Analyst, Enterprise Accounts

Chicago, IL (Hybrid)

$112K/yr – $161K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end analytics and measurement initiatives for enterprise advertisers, guiding onboarding, modeling, and actionable insights.

  • Lead onboarding of enterprise advertisers with data integrations and reporting infrastructure
  • Design advanced measurement methodologies and modeling approaches
  • Present findings and recommendations to stakeholders

Job Description

Responsibilities

  • Serve as a primary analytics and measurement partner for enterprise clients, developing strong relationships, understanding business objectives, and providing strategic recommendations that drive performance and growth.
  • Lead the analytical onboarding of new enterprise advertisers, establishing data integrations, reporting infrastructure, measurement frameworks, and analytical capabilities to support long-term client success.
  • Own end-to-end advanced analytics and marketing science initiatives, including project scoping, data exploration, statistical modeling, validation, and presentation of actionable insights.
  • Design and execute advanced measurement methodologies, including incrementality testing, lift studies, marketing mix modeling (MMM), and elasticity analysis to evaluate marketing effectiveness and optimize investment.
  • Develop and implement statistical and predictive models, including forecasting, regression analysis, and performance optimization, to support strategic business decisions.
  • Analyze large-scale e-commerce and advertising datasets to identify performance trends, competitive dynamics, growth opportunities, and opportunities to improve marketing efficiency.
  • Develop scalable reporting solutions, dashboards, and analytical workflows that provide clients with accurate, actionable performance insights.
  • Present complex analytical findings, measurement strategies, and recommendations to client stakeholders and internal leadership, translating technical concepts into clear business outcomes.
  • Provide technical mentorship and guidance to junior analysts, supporting analytical development, technical best practices, and quality of client deliverables.

Requirements

  • 5+ years of experience in Marketing Science, Data Science, Marketing Analytics, or a related analytical discipline, with strong hands-on statistical modeling and analytical experience.
  • Strong proficiency in SQL and Python, PySpark, or Scala, with experience working with large datasets and developing production-ready analytical solutions.
  • Demonstrated experience with marketing measurement methodologies, including incrementality testing, experimental design, lift studies, and marketing mix modeling (MMM).
  • Experience developing and applying statistical and predictive models, including regression analysis, forecasting, and optimization techniques.
  • Experience working directly with enterprise clients or complex marketing organizations, translating business requirements into analytical solutions and strategic recommendations.
  • Strong understanding of digital advertising and performance marketing, including attribution, customer journeys, conversion measurement, and marketing investment optimization.
  • Experience with modern data platforms such as Databricks and business intelligence tools such as Tableau.
  • Proven ability to independently manage complex analytical projects, identify opportunities for improvement, develop solutions to ambiguous business challenges, and prioritize competing business needs while delivering high-quality results.
  • Strong communication, presentation, and relationship management skills, with the ability to engage both technical and non-technical stakeholders.
  • Experience mentoring or providing technical guidance to other analysts or data scientists.

Preferred

  • Must have experience within AdTech, MarTech, or an advertising agency, particularly supporting enterprise advertisers in e-commerce, retail, travel, or financial services.

Benefits

  • Flexible time off without the hassle of accrual
  • A generous number of paid holidays
  • Company-sponsored team-building events
  • An Employee Referral Program
  • Annual recognition awards
  • Hybrid work arrangements for optimal work-life balance
  • Parental bonding leave
  • Backup care options for children and elders
  • An employee discount program
  • International SOS program for global support

Publicis Groupe Holdings B.V

Publicis Groupe Holdings B.V. is an information services company based out of Prof. W.H. Keesomlaan 12, AMSTELVEEN, Netherlands.

Amstelveen, North Holland, NLD
1 employees

Salaries

Posted range

$112K/yr – $161K/yr

Taken straight from the job posting.

Marketing Analytics median pay in the United States

$110K/yr

Most pay falls between $86K and $158K. Based on 2,058 salaries.

See all Publicis Groupe Holdings B.V salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Senior Marketing Sciences Analyst, Enterprise Accounts

Publicis Groupe Holdings B.V · Chicago, IL · Hybrid