Analyst, Remarketing (Email & SMS)

Responsibilities

• Own end-to-end measurement and reporting for the email and SMS remarketing program: daily and weekly performance management, funnel analysis, and KPI tracking.
• Analyze the remarketing funnel, from sends through clicks to downstream marketplace outcomes, to explain what is driving performance and where the opportunities are.
• Build and maintain reporting in internal tools and BI, and produce clear readouts for technical and non-technical stakeholders.
• Monitor performance against KPIs, surface trends, risks, and opportunities, and recommend actions.
• Design, run, and read out A/B tests across the program (audiences, cadence, timing, message structure), with attention to statistical rigor.
• Measure the true incremental impact of the program using holdouts and control groups, not raw engagement alone.
• Translate results into clear, decision-ready recommendations, and help maintain a healthy testing process and backlog.
• Define, maintain, and evolve audience segments and targeting logic for the email and SMS programs through data and analysis.
• Partner with Analytics, Engineering, and Data Science to improve targeting precision, personalization, and suppression logic based on user behavior and data availability.
• Monitor list health and audience quality, and drive data-backed initiatives to improve engagement and long-term performance.

Requirements

• Around 1 to 4 years of experience in analytics, data, or another quantitative role, ideally touching marketing, lifecycle, remarketing, or another performance channel.
• Proficient in SQL, comfortable pulling and manipulating data independently to answer performance questions.
• Strong analytical and problem-solving skills: can structure ambiguous problems and turn data into clear, data-driven recommendations.
• Solid experimentation and A/B testing fundamentals (significance, basic power), with interest in measuring incremental impact.
• Comfortable working in reporting and BI tools (e.g., Tableau) and spreadsheets.
• Comfortable using AI tools to accelerate your work, and eager to build them into how you analyze, report, and QA.
• Strong attention to detail and process discipline across analytical and operational work.
• Clear written communication for documenting analysis, experiments, and results.
• Ability to prioritize and manage multiple workstreams in a fast-paced, test-and-learn environment.
• Familiarity with core email/SMS concepts, or eagerness to learn the channel quickly

Preferred

• Experience in insurance, marketplace, lead-gen, or another performance-marketing or analytics environment.

Benefits

• health, welfare, and wellbeing benefits based on eligibility