Marketing Specialist and Analyst (Contract)

Responsibilities

• ABM Activation and Performance Reporting
• Execute, coordinate, and monitor multi-channel Account-Based Marketing (ABM) campaigns targeting strategic, high-value enterprise accounts.
• Work intimately within Demandbase and internal data systems to evaluate account lists, track intent signals, monitor account engagement, and push audience segments to active marketing channels.
• Deliver comprehensive ABM reporting, tracking engagement velocity, account progression, and pipeline contribution to inform marketing and sales strategies.
• Marketing Data Management and Reporting
• Facilitates the operational ingestion, enrichment, and hygiene of marketing data across systems (CRM, marketing automation, and analytics tools).
• Oversee the regional end-to-end lead list process: scrub, standardize, de-duplicate, format, and upload lead lists from field events, executive roundtables, third-party sponsorships, and digital campaigns.
• Monitor NAM Field SFDC campaign hygiene for optimal attribution and reporting.
• Deep Reporting, Querying and Pipeline Analysis
• Conduct deep-dive performance analysis to measure marketing attribution, conversion rates, and ROI across ABM, digital, and event activations.

Requirements

• Experience: 4–6+ years of combined experience in B2B marketing operations, marketing analysis, ABM execution, or campaign management within a fast-paced tech environment.
• Data and Analytics Fluency: Exceptionally data-savvy with hands-on experience in building insightful marketing reports.
• Tool Proficiency:
• Advanced, hands-on experience with Demandbase (or comparable ABM/intent platforms).
• Proficiency with Salesforce (SFDC), Tableau and reporting tools and Marketo
• Advanced Google Workspace / Excel skills (pivot tables, complex formulas, data transformation, and hygiene).
• Operational Execution: Proven track record in lead lifecycle management, list upload workflows, data hygiene best practices, and campaign operational support.
• Cross-Functional Collaboration: Strong interpersonal skills with experience supporting distributed or regional field marketing teams and collaborating with sales stakeholders.
• Executive Polish and Agility: Strong written and verbal communication skills; comfortable presenting data clearly to stakeholders, coupled with a hands-on, proactive problem-solving mindset.
• Education: Bachelor’s Degree in Marketing, Business Analytics, Data Analytics, Communications, or a related discipline.

Benefits

• Magnit offers Medical, Dental, Vision and 401K.