Marketing Analyst

Responsibilities

• Synthesize and evaluate data from a variety of channel sources.
• Use Tableau to build interactive dashboards that allow stakeholders to understand performance at a glance.
• Analyze the relationship between marketing spend and offline conversations to identify high-value digital behaviors.
• Identify regional trends and opportunities for localized marketing pushes.
• Monitor website health/user flow using Google Analytics/Adobe Analytics.
• Serve as the primary resource for “deep dives” into unusual results and present findings to leadership.
• Oversee the accuracy of the data pipelines (tracking pixels, UTM parameters, etc.) to ensure the data feeding into Tableau is reliable.

Requirements

• Minimum 5 years’ experience with website and digital marketing analytics.
• Demonstrated ability to build dashboards and visualize complex data sets in Tableau.
• Hands-on experience with Google Analytics (GA4) or Adobe Analytics.
• Experience using A/B testing tools such as Adobe Target and Optimizely;
• Understanding of how different marketing channels (TV, Digital, Paid Search) work together.
• Advanced proficiency with Microsoft Excel.
• Ability to explain complex data clearly and provide actionable recommendations to the team.
• Experience writing SQL queries to extrac and manipulate data from data warehouses preferred.
• Experience with call tracking platforms like Invoca or DialogTech is ideal.
• Experience with Tableau Power BI, or similar.

Benefits

• Health benefits.
• Paid time off and holiday pay.
• Wellness program.
• Professional development & career advancement opportunities.
• Lots of perks.