Responsibilities

• Events & Launch Ownership
• Own execution end-to-end for our full calendar of (primarily virtual/digital) events and product launches, and funnel launches, including timelines, task ownership, and cross-team hand-offs
• Own the interdepartmental coordination that makes events and launches run smoothly: hand-offs between Marketing, Sales, and other teams, training sessions so every team knows their role, and clear pre/post-event and pre/post-launch communication
• Partner with marketing team colleagues on offer strategy and promotion to keep registration and attendance numbers on track
• Ensure all event and launch assets (such as landing pages, emails, ads, graphics, etc.) are scoped, requested, and delivered on time
• Run post-event and post-launch debriefs and turn lessons learned into repeatable checklists and process improvements
• Recognize that events and launches are the most cross-functional work on the team — you're the one making sure Marketing, Sales, Product, IT, and Contracts are all moving on the same timeline cohesively
• Marketing Project & Program Management
• Manage the end-to-end lifecycle of all Marketing team projects and always-on campaigns in Asana, keeping timelines, owners, dependencies, and SLAs clear and current
• Build and maintain a master view of marketing project status so the team always know what's on track, what's at risk, and what needs a decision

Requirements

• 5-10+ years of experience in a Marketing Project Manager, Marketing Program Manager, Marketing Operations Manager, or similar role — ideally within an internal marketing team or agency
• Real marketing fluency, not just PM process. You understand core marketing tactics and KPIs well enough to manage projects intelligently — you know what an MQL is and how it fits into the funnel, you're comfortable with efficiency metrics (CPL, CAC, conversion rate, ROAS, etc.), and you understand the basics of campaign structures. You don't need to be the one running campaigns, but you need to know enough to ask the right questions, catch when something's off, and speak the same language as the specialists you're coordinating
• Cross-channel project experience. You've managed marketing projects that span both organic (content, SEO, social, email) and paid (ads, paid social, paid search) channels, and you understand how those channels work together rather than treating them as separate workstreams
• Asana expertise. You've run projects, portfolios, and workflows in Asana and can build structure that keeps a team organized without slowing them down
• AI fluency. You use AI tools regularly in your own work and can spot where they'll save the team time — this isn't optional or a "nice to have."
• Proven experience owning events and/or product launches from planning through execution, ideally at organizations that run a high volume of virtual/digital events
• Experience working with creative/design teams on asset production workflows
• A track record of successful cross-functional coordination — particularly between marketing and sales — including managing hand-offs, timelines, and competing priorities
• Experience working with and presenting to senior leadership/C-suite stakeholders, with the communication skills to match
• A proactive, detail-oriented operating style — you catch problems early and run a tight, well-documented ship

Preferred

• Nice to have- PMP or similar project management certification

Benefits

• SMB Team is a rapidly-growing marketing agency and coaching business for lawyers. After four years of 300% year-over-year growth, we have quickly become one of the top brands in the legal industry.
• Bottom Line: We change lives. Want proof? Read our Google My Business reviews.
• There are three parts to our business:
• Educational Brand: We currently run the most prominent talk show in the legal industry. Every week, we get hundreds of lawyers on our webinars by interviewing top thought leaders (as seen on our YouTube). The goal is to become THE source of education for lawyers.
• Marketing Services: We offer a full suite of marketing services to our clients, including PPC, SEO, Website Design, Video, and Social Media management. Our goal is to scale our services business to over $15M in revenue in 2023.
• Coaching Services: We have a rapidly-growing, Philadelphia-based coaching program for lawyers. In our first year, we built our coaching business into a multi-seven-figure business. Our program has been identified as the most comprehensive coaching program for attorneys, and we plan to double the size of our clients in the next year.