Senior Marketing Process Consultant- Campaign Optimization and Operations

Responsibilities

• Serve as a subject matter expert in marketing campaign execution operations. Advise clients on how their intake, briefing, audience selection, workflow, QA, and deployment processes function today; identify operational and organizational gaps; redesign future‑state campaign operating models; and introduce AI/GenAI to improve speed, accuracy, and scale. This role centers on strategy, workflow optimization, and operational excellence - not hands‑on campaign building.
• Conduct assessments of client campaign execution ecosystems: team structures, intake/briefing, targeting workflows, QA processes, tooling, and governance.
• Diagnose bottlenecks across the end‑to‑end execution lifecycle: planning → briefing → segmentation → creative readiness → QA → launch → reporting.
• Map current-state workflows and design future-state operating models, including RACI, workflow redesign, and governance.
• Advise clients on GenAI use cases (automated brief generation, content routing, QA automation, insights summarization, workflow orchestration).
• Recommend improvements to campaign platforms (Adobe, salesforce, others)
• Lead senior stakeholder interviews across marketing, operations, analytics, and IT to identify capability gaps and skill needs, and facilitate workshops/maturity assessments
• Build execution modernization roadmaps across people, process, data, and technology.
• This role can be performed from anywhere in the U.S.

Requirements

• 8+years in marketing operations, campaign management, or lifecycle marketing with a strong advisory orientation.
• Strong understanding of campaign execution workflows, operational governance, approvals, and data dependencies.
• Proven expertise on helping organizations, improve and optimize their marketing processes.
• Ability to guide clients through operating-model redesign and AI/GenAI adoption.
• Executive presence and ability to translate operational issues into business and performance impact.

Preferred

• Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations.
• Experience in B2B Marketing and with technologies such as Adobe & Salesforce.