Senior Manager of Marketing Operations

Responsibilities

• Marketing technology: Own, optimize, and govern the marketing tech stack (marketing automation such as HubSpot, Salesforce, intent and enrichment via Clay, ABM via SixSense, webinar, and event tools) and its integrations, with a clear view of cost and adoption.
• Lead lifecycle: Design and maintain lifecycle stages, lead scoring, routing, and SLAs in partnership with Sales and RevOps.
• Reporting and dashboards: Build trusted reporting on pipeline, conversion, velocity, and channel performance for the CMO, executive team, and board.
• Attribution and ROI: Develop and maintain a multi-touch attribution model and marketing ROI reporting that inform budget decisions, and partner with RevOps on forecasting.
• Data quality and compliance: Ensure data quality, enrichment, and deduplication, as well as compliance with privacy and consent requirements.
• Campaign operations: Set standards for UTMs, campaign hierarchy, program setup, and QA. Partner with Finance on marketing budget tracking and planning.
• Innovation: Evaluate and implement new tools and AI-enabled workflows that improve team efficiency.

Requirements

• 7+ years in marketing operations, including 3+ years in B2B SaaS with enterprise sales cycles.
• Deep hands-on expertise with a marketing automation platform (HubSpot or Marketo) and Salesforce.
• Experience building attribution models and executive-level marketing dashboards.
• Strong analytical skills and a systems mindset, with clear documentation and cross-functional collaboration.

Preferred

• SQL and BI tool experience (Looker, Tableau, or similar).
• Experience supporting ABM programs and intent data platforms (6sense, Demandbase).
• Experience in a regulated industry with strict data-privacy requirements.

Benefits

• Medical, dental, and vision benefits
• Life insurance, long and short-term disability coverage
• 401k Plan with a 4% match, beginning on your hire date
• Unlimited Sick and Vacation time
• 14 paid company holidays
• 12 weeks of paid parental leave
• 4 week sabbatical after 5 years of continuous full time employment
• Health Reimbursement Arrangements for fertility and gender affirmation
• Lunch on Proof through Grubhub credit
• Monthly work from home stipend