Senior Marketing Operations Analyst

Responsibilities

• Marketing Data Architecture & Integration: Architect, build, and maintain marketing analytics infrastructure in Domo. This includes designing scalable data models, creating automated data flows, and managing API integrations with key systems like Salesforce and HubSpot to ensure data is accurate, reliable, and consistent across all platforms.
• Dashboarding & Reporting: Create and manage a suite of marketing dashboards and reports that deliver clear, actionable insights to technical and non-technical stakeholders, ensuring data quality by identifying discrepancies and gaps across various Martech tools. Ensuring data is refreshed on schedule and easily understood.
• Analysis & Stakeholder Support: Translate complex data into clear, actionable insights for marketing leaders and executive stakeholders. Build and manage intuitive dashboards, present findings and recommendations, and serve as the primary contact for all marketing analytics, by proactively flagging emerging trends and risks to the marketing team.
• Performance Analysis & Optimization: Proactively monitor funnel, channel, and campaign performance (MQL, attribution, and ROI) to identify trends, risks, and opportunities, and bring forward a point of view and recommendation to marketing leadership.
• Strategic Forecasting & ROI Measurement: Partner closely with Enterprise Marketing and Finance leaders to develop forecasts for key funnel metrics, inform budget planning, and measure marketing ROI. This includes reconciling marketing attribution data with financial reporting to create a unified view of performance and investment impact.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• 5+ years in marketing analytics, marketing operations, or a closely related analytics role

Preferred

• Experience with marketing operations and/or analytics in a B2B environment
• Hands-on experience with Domo (or a comparable BI/visualization tool) for data modeling, dashboards, and reporting
• Strong SQL skills for querying and transforming data across multiple sources
• Hands-on Salesforce reporting experience (leads, opportunities, pipeline) and advanced Excel (formulas and pivot tables)
• Experience with marketing-specific analytics: MQL and funnel-stage definitions, conversion analysis, channel and campaign performance, and efficiency metrics (CPL, cost per MQL, etc.)
• Experience with API-based integrations between marketing/sales tools and BI platforms
• Experience building and maintaining reports in HubSpot or a similar marketing automation platform
• Proven ability to manage data quality and governance and to define KPI standards with cross-functional partners
• Familiarity with web and digital analytics concepts (UTMs, campaign tracking, basic web analytics)
• Track record of proactively initiating analysis and providing problem solving business cases for key stakeholders

Benefits

• Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.