Senior Marketing Operations Manager

Responsibilities

• Design, build, and maintain scalable marketing automation frameworks across campaign intake, email, nurture programs, forms, landing pages, lead scoring, routing, segmentation, suppression logic, and attribution.
• Translate launch and campaign requirements into reusable operational patterns that improve speed, consistency, and governance for the broader team.
• Evaluate platform capabilities and integration options, and advise leadership on marketing technology roadmap decisions.
• Build targeted marketing automations that complement, rather than duplicate, the enterprise automation roadmap, and deliver structured, reliable data that improves the inputs available to enterprise automation and decisioning work.
• Own technical design and optimization of lead capture, enrichment, deduplication, scoring, routing, SLA monitoring, and handoff processes in partnership with Revenue and Sales teams.
• Diagnose and resolve complex lead flow and integration failures affecting conversion, speed-to-lead, attribution, and pipeline visibility, including issues escalated by the team.
• Evaluate what data exists across the revenue and marketing platform ecosystem, including conversation intelligence, intent, CRM, and marketing automation sources, and determine how it should be extracted, routed, and operationalized.
• Identify and implement AI-assisted and automation-driven workflows that reduce repetitive campaign production, QA, reporting, documentation, and operational triage.
• Develop approved prompt libraries, workflow templates, and governance practices that enable marketing teams to use AI safely and consistently.
• Determine how extracted and integrated data should be applied through automation and AI to drive audience targeting, prioritization, campaign triggers, and operational decision making.

Requirements

• Bachelor’s degree in Business, Marketing, Information Systems, Analytics, or a related field, or equivalent practical experience.
• 7+ years of experience in marketing operations, marketing automation, revenue operations, or digital campaign operations, preferably within a B2B SaaS or technology organization.
• 4+ years of hands-on experience designing, building, integrating, and optimizing CRM and enterprise marketing automation workflows, including lead lifecycle, campaign operations, reporting, data governance, and complex issue resolution.
• Demonstrated experience establishing reusable operating standards, improving cross-system workflows, and guiding peers or stakeholders through complex marketing operations decisions.
• Advanced working knowledge of Salesforce, Pardot, Marketo, HubSpot, or comparable enterprise marketing automation platforms, including administration and configuration.
• Working knowledge of APIs, integration tooling, and SQL or equivalent query methods sufficient to build reporting and diagnose integration failures.
• Working knowledge of Power BI, Tableau, or a comparable business intelligence platform.
• Working knowledge of data privacy, consent management, suppression requirements, and information security practices as they apply to marketing data and communications.
• Ability to create and maintain clear, reusable process documentation, operating standards, templates, data definitions, and QA controls.
• Familiarity with multi-touch attribution models and marketing analytics tooling.

Preferred

• Experience supporting a healthcare, education, or other regulated B2B SaaS marketing organization.
• Relevant platform certifications such as Salesforce Administrator, Marketo Certified Expert, or Pardot Specialist.
• Experience evaluating and selecting marketing technology platforms as part of a stack consolidation or migration.