Responsibilities

• Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing across the organization
• Own and architect full-funnel marketing reporting in Salesforce and Tableau, defining key performance indicators
• Define and standardize scalable, repeatable analytical processes and reporting methodologies across different tools.
• Establish KPIs and benchmarks to measure against for testing and as the foundation for future modeling
• Synthesize data across multiple platforms to provide holistic insights into marketing and business performance, including data from Marketo, Google Analytics, Google Ads, LinkedIn Ads, and other relevant sources.
• Partner with the Director of Marketing Operations to design, implement, and govern comprehensive multi-touch attribution and marketing influence models
• Assess campaign performance across channels and funnel stages to identify the data structures, inputs, and analytical approaches needed to surface meaningful insights.
• Scope and implement the data structure needed to effectively create, audit, visualize, and build reports for the Marketing organization
• Drive cross-functional data integration initiatives to maintain seamless data flows in support of the company’s operations workflow
• Own the strategic roadmap and implementation for unifying disparate marketing data sources for end to end analysis

Requirements

• 5+ years of progressive experience in marketing analytics or operations
• Advanced proficiency in Excel and/or Google Sheets, with experience analyzing and synthesizing complex datasets
• Experience applying statistical modeling, forecasting, and advanced analytical techniques to business and marketing performance
• Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution and marketing influence models
• Strong understanding of the marketing and sales funnel, including MQL, pipeline, bookings, conversion, and related performance metrics
• Experience building scalable reporting frameworks, dashboards, and KPI measurement systems
• Strong communication and data storytelling skills, with the ability to translate complex analyses into clear insights and recommendations for both technical and non-technical audiences
• Demonstrated ability to build strong cross-functional relationships and influence stakeholders across Marketing, Sales, Finance, and leadership
• Working knowledge of Salesforce, Marketo, Tableau, Google Analytics, or similar platforms

Preferred

• Bachelor’s degree in Mathematics, Statistics, Computer Science, Analytics, or a related quantitative field, or equivalent practical experience
• Experience with Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads, or similar marketing and sales technology platforms

Benefits

• Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as gym reimbursement, pet insurance, free access to the Calm app, Rocket Lawyer and more to help you stay healthy: mind, body, and soul.
• Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
• Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
• Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
• Time Off: Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st).
• Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.