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Newsela

Brand

2.7
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Newsela is a fast-growing education technology startup with a single ambitious goal: Meaningful classroom learning for every student. We provide engaging, relevant instructional content for teachers that both educates and inspires. With nearly two million teachers signed up, Newsela is helping kids improve their reading skills in all 50 states and more than 150 countries. We seek passionate, creative employees with quick minds and warm hearts. If you believe that all students deserve a more rigorous, more personalized learning experience, please apply to join our team.
Founded in 2013
New York, New Mexico, USA
464 employees (85 in marketing)
newsela.com
27% recommend to a friend
11% positive business outlook

People

Founders and leadership

Craig Jones
Craig Jones
Exec Team Member | Co-Founder of Formative (Acquired 2023)
At the company for 3 years 4 months

Marketing leadership

Colleen Schumacher
Colleen Schumacher
Senior Product Marketing Manager
At the company for 11 months

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$172.2M

Last raise

$100M

Series D, 5 years ago

Funding history

Feb 2021

Series D Newsela · $100M

Mar 2019

Series C Newsela · $50M

Feb 2017

Series B Newsela

Oct 2015

Series B Newsela · $15M

Sep 2014

Series A Newsela · $6M

Audience

Monthly website visitors
1.2M
Month over month-28.5%
Quarter over quarter-5.6%
Top sourceDirect (57.6%)
Ad budget per month$6.0K
Average search rank52.6
Traffic source mix
Direct
57.6%
Search
33%

News

Oliver Sykes Wins National Newsela Scary Story Contest
Nov 21, 2025 • Caledonian Record
Socio-emotional Learning Market to Set an Explosive Growth in Near Future: Pearson, Edmodo, Newsela
Nov 20, 2025 • openPR.com
Newsela Writing Wins 2025 CODiE Award for Excellence in Best AI Solution for ELA/Writing
Oct 22, 2025 • Newsela

Links

newsela.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +0.9% year over year

Oct 2013

Seed Round Newsela · $1.2M

Referral
8.9%
Social
0.3%
Paid referral
0.2%

LinkedIn followers

Follower count and growth

Total followers

119.3K

12-mo growth

+16.1%

Monthly growth

+3.7%

Salaries

Typical salary range

$120,000 – $135,000

/ yr

Median base

$95,000

Median total

$95,000

Median experience

5 years

Submissions

5

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Newsela insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2013
Headquarters
New York, New Mexico
Employees
201-500
Flat last 12mo
Marketing team
85
18% of company
29 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series C–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2025-12-08
Headcount (12 months)
+0.9%
Last funding round
62 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.2M
Month over month-28.5%
Quarter over quarter-5.6%
Top sourceDirect (57.6%)
Traffic source mix
Direct
57.6%
Search
33%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
37 competitor sites
Search traffic: 176.1K organic clicks / 639 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+1,614
Ad budget per month
$6.0K
Average search rank
52.6

G2 quick view

Shows G2 rating and review trend.

Main result
9 / 5
20 reviews saved
Reviews month over month
—
Reviews quarter over quarter
0%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
23 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

85
18% of the company • 29 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

11 years
Based on 6 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 85.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
2.7 / 5
Work-life balance
3.5 / 5
Culture
2.8 / 5
Diversity & inclusion
2.8 / 5
Recommend to a friend
27%
Positive business outlook
11%

Funding

Shows saved funding data.

Total funding
$172.2M
Last raise
Series D
5 years ago
Funding details
Amount raised
$172.2M
Last round
Series D
Last fundraise
5 years ago

News

Shows saved company news.

Oliver Sykes Wins National Newsela Scary Story Contest
Nov 21, 2025 • Caledonian Record
Socio-emotional Learning Market to Set an Explosive Growth in Near Future: Pearson, Edmodo, Newsela
Nov 20, 2025 • openPR.com
Newsela Writing Wins 2025 CODiE Award for Excellence in Best AI Solution for ELA/Writing
Oct 22, 2025 • Newsela
8.9%
Social
0.3%
Paid referral
0.2%

Total followers

119.3K

12-mo growth

+16.1%

Monthly growth

+3.7%

2023-08-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Staff Accountant

Open positions4 open marketing positions

Newsela logo

Senior Marketing Operations Analyst

Newsela

USA (Remote)

$83K/yr - $109K/yrIn-houseFull-timeSenior level5+ years exp.
2 hrs ago
Newsela logo

People Partner, GTM (Remote, US)

Newsela

USA (Remote)

$120K/yr - $135K/yrIn-houseFull-time
5 months ago
Newsela logo

Growth Marketing Specialist

Newsela

USA (Remote)

$68K/yr - $75K/yrIn-houseFull-timeMid level1+ years exp.
6 months ago
Newsela logo

B2B Paid Media Marketing Manager

Newsela

USA (Remote)

$79K/yr - $91K/yrIn-houseFull-timeMid level3+ years exp.
6 months ago