B2B Paid Media Marketing Manager at Newsela | USA | $79K/yr – $91K/yr

Newsela

B2B Paid Media Marketing Manager

USA (Remote)

$79K/yr – $91K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media strategy and execution for Newsela’s B2B SaaS, aligning campaigns with objectives.

Own end-to-end paid search and social campaigns across Google Ads, LinkedIn, and Meta.
Must-have: Proficiency in GA/GA4, GTM, and conversion tracking to drive decisions.
Standout: Comfort operating in ambiguity with cross-functional collaboration and budget dashboards.

Job Description

Responsibilities

Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results.
Optimize campaign performance through A/B testing, audience targeting, and bid strategies.
Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI.
Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly.
Collaborate with content and creative teams to ensure ad creatives align with messaging and campaign objectives.
Monitor key performance metrics (CPC, CTR, ROAS) and adjust strategies accordingly.
Report out regularly on paid media campaign effectiveness, and provide insights and recommendations based on data analysis.
Collaborate with data team stakeholders to develop dashboards to track performance.
Incorporate AI tools and workflows into your work to become more effective and efficient.

Requirements

3-5 years of B2B paid media experience in a SaaS environment and have a proven track record of being one part strategist, one part executor
Experience executing and optimizing paid ad campaigns across multiple channels including Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.
Strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking.
Extremely data-driven and able to analyze data and translate insights into recommended actionable strategies
Strong project management and entrepreneurial skills to work independently on complex projects
Comfortable with ambiguity and able to move forward in this environment

Benefits

Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.
Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
Time Off: Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

Newsela

2.7 Glassdoor

Newsela is a fast-growing education technology startup with a single ambitious goal: Meaningful classroom learning for every student. We provide engaging, relevant instructional content for teachers that both educates and inspires. With nearly two million teachers signed up, Newsela is helping kids improve their reading skills in all 50 states and more than 150 countries. We seek passionate, creative employees with quick minds and warm hearts. If you believe that all students deserve a more rigorous, more personalized learning experience, please apply to join our team.

Founded in 2013

New York, New Mexico, USA

464 employees (85 in marketing)

newsela.com

27% recommend to a friend

40% CEO approval