Responsibilities

• Build, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google (Search, Shopping, Performance Max), and emerging channels including Pinterest and TikTok Ads
• Manage monthly budgets ranging from $25K–$100K+ with full accountability for ROAS, CAC, and revenue contribution
• Run structured A/B tests across audiences, ad sets, copy, and creative — and document what you learn so the whole team gets smarter
• Partner closely with the Social Media Manager to mine top-performing organic content, UGC, and campaign assets for paid amplification — if it's winning organically, you'll know how to scale it
• Translate product priorities and seasonal pushes into campaign plans that put our best-selling shoes in front of the right buyers at the right moment
• Own the full funnel — prospecting, retargeting, and retention — and know when to invest in each
• Build and maintain reporting dashboards that surface performance clearly and drive weekly decisions
• Work with creative on paid-specific briefs — knowing what hooks, formats, and copy conventions actually convert on each platform
• Stay current on platform changes, privacy shifts (ATT, signal loss), and new ad formats that matter for a fashion and footwear brand
• Manage pixel health, catalog feeds, conversion tracking, and product data quality across platforms

Requirements

• 3–5 years of hands-on paid media experience at a digital or performance marketing agency — you've managed client budgets, not just assisted
• Deep platform fluency in Meta Ads Manager and Google Ads — you can build a campaign from scratch without a playbook
• Proven track record managing monthly budgets of $25K–$100K+ with documented ROAS outcomes
• Demonstrated experience running A/B tests on audiences, creatives, and copy — and turning test results into a clear point of view
• Comfortable pulling UGC, organic content, and brand assets and knowing how to brief or adapt them for paid performance
• Data-literate: you own your numbers, know which metrics matter by funnel stage, and can explain performance to non-media stakeholders
• Experience with Google Shopping / Meta Catalog and dynamic product ads for e-commerce
• Familiarity with third-party measurement, attribution tools, or MTA models a plus

Preferred

• Experience with fashion, footwear, or lifestyle DTC brands
• Comfort with TikTok Ads Manager and Pinterest Ads
• Working knowledge of Klaviyo or similar ESP for paid + email coordination
• Exposure to Shopify analytics and GA4
• Experience running paid across a multi-brand portfolio

Benefits

• Location: US-based, fully remote, DMV preferred
• Perks: Free gear across all SimplySoles brands
• Environment: Lean team, real ownership, direct visibility to leadership
• Tools: Your call — bring the stack that makes you effective