Senior Marketing Manager - Strategic Partnerships

Palo Alto, CA (Remote)

$148K/yr – $163K/yrSenior Level6+ years expFull time

Posted 5 days ago

Job Summary

Own the partnership roadmap and end-to-end execution across affiliates, creators, and emerging models, from sourcing opportunities and business cases to negotiations, onboarding, and ongoing optimization.

  • Source and evaluate opportunities with cross-functional teams
  • Structure economics, negotiate agreements, and manage onboarding
  • Drive measurement, learnings, and optimization of campaigns

Job Description

Responsibilities

  • Define Partnership Roadmap: Develop and execute a data-driven strategy aligned with overall growth targets and business objectives across affiliates, creators, and other emerging partnership models
  • Identify & Evaluate Opportunities: Source and vet prospective partners, creators, affiliate platforms, and media publishers based on audience alignment, brand fit, and strategic business priorities
  • Develop Business Case: Size new opportunities, evaluate partnership economics and acquisition potential, and develop clear recommendations on opportunities
  • Relationship Management: lead contract negotiations & establish payout models. Build seamless onboarding workflows, briefing documents, creative guidelines, and compliance standards for all paid partners & cultivate long-term relationships with top-performing partners
  • Cross-Functional collaboration with internal Creative, Legal, Product Marketing, Comms and Paid Marketing teams to ensure brand alignment, legal compliance (e.g., disclosure rules), and message consistency
  • Data-Driven Optimization: Establish measurement frameworks to evaluate performance, regularly analyze campaign metrics to double down on winning channels and sunset underperforming deals, and socialize learnings internally. Drive flawless end-to-end execution
  • Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Requirements

  • Bachelor's degree or higher
  • 6+ years of experience across strategic partnerships, business development, growth marketing or customer acquisition in a B2C environment (consumer tech experience with a high growth company is a plus) with demonstrated success of scaling programs
  • 4+ years experience managing partnerships or affiliates, ideally with 2+ years hand-on experience, and a strong expertise in full-funnel marketing measurement
  • Experience structuring partnership economics, developing business cases and negotiating commercial agreements
  • Proven examples of impactful projects translating data into actionable insights and strategic recommendations

Preferred

  • Personal finance knowledge/experience is a big bonus, but not required
  • Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required

Benefits

  • Plus comprehensive benefits including medical, dental, and vision coverage, a 401(k) with company match, an Employee Stock Purchase Plan (ESPP), generous time off, parental leave, wellness reimbursements, professional development, an employee investing discount, and more!
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Wealthfront

4.1 Glassdoor

Wealthfront integrates investing and saving products to help young professionals build long-term wealth in any market condition. Through software, we deliver high-yield savings through partner banks, diversified ETF and bond ETF investing, zero-commission stock investing, and low-cost loans to help both sophisticated and new investors learn, lower costs, and grow wealth.To learn more please visit www.wealthfront.com or download the app on the App Store or Google Play.Disclosures: https://bit.ly/3NFsXzg wlthfrnt.co/m/linkinbio

Founded in 2011
Palo Alto, California, USA
437 employees (64 in marketing)
77% recommend to a friend
95% CEO approval

Salaries

Posted range

$148K/yr – $163K/yr

Taken straight from the job posting.

See all Wealthfront salaries

Marketing Team

Marketing Team Size
41 (9% of company)
Median Career Experience
11 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$274.2M
Last Raise
$69.7M
Convertible Note, 4 years ago

Funding History

  • Sep 2022
    Convertible Note • $69.7M
  • Jan 2018
    Series E • $75M
  • Oct 2014
    Series D • $64M

Traffic Signals

Monthly Visitors
2.8M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
19.1%
Direct
77.5%
Referral
2.6%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~441

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Senior Marketing Manager - Strategic Partnerships

Wealthfront · Palo Alto, CA · Remote