Senior Marketing Manager

Responsibilities

• Plan, coordinate, and promote external events, including Summits and Cornerstone Conferences, supporting meaningful participation from providers, payers, and vendors.
• Develop and execute SEO strategies for KLAS digital products, web platforms, and blog content.
• Create and coordinate promotional content across web, email, social media, and SMS.
• Set and track marketing objectives and key results related to web growth, user experience, and audience engagement.
• Identify ways to improve the experience of healthcare executives, software vendors, digital health investors, and payer organizations.
• Partner with Product and IT to help ensure KLAS’s digital products meet user needs.
• Build community around the KLAS brand and mission, helping make provider and payer insights more visible and influential.
• Develop metrics and processes to track communication, outreach, and marketing goals.

Requirements

• 4–8 years of professional marketing experience.
• Strong writing and editing skills, including the ability to create engaging, search-optimized content.
• Experience developing or executing SEO, digital marketing, or audience growth strategies.
• Creativity, initiative, and a results-oriented approach.
• Ability to collaborate across teams, manage competing priorities, receive feedback, and support or lead the work of others.
• Strong user skills with Microsoft Office and online content management systems.
• Experience with SEO tools, HubSpot, Salesforce, or Marketing Cloud is a plus.
• Healthcare industry experience or knowledge is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience. A master’s degree is preferred.

Benefits

• We offer exceptional benefits, including medical, dental, vision, life insurance, HSA with company match, 401K with company match, PTO, and more.
• Hybrid Schedule: Our hybrid work policy allows team members to work both remotely and in the office. This flexible approach provides team members with a balance between in-person collaboration and remote work autonomy. Hybrid work is defined as three (3) full days expected in-office, Monday - Wednesday.