Senior Marketing & Brand Lead

USA (Remote)

$80K/yr – $140K/yrSenior LevelFull time

Posted 5 hrs ago

Job Summary

Own the unified brand and content strategy for Access Legal, coordinating messaging across practice areas, social, partnerships, YouTube, blog/website/SEO, public relations, local outreach, and podcast initiatives.

  • Lead brand guidelines and core offerings
  • Drive organic growth through social, partnerships, and content
  • Oversee podcast/video programs and audience-building efforts

Job Description

Responsibilities

  • Help lead the merger of Access Legal and Unbundled Legal Help into one client-facing brand
  • Write our core messaging and build and maintain our brand guidelines
  • Define our core offerings and messaging for each practice area
  • Set direction for organic social on Instagram, X, TikTok, Reddit, and Quora, and lead the work of our social media specialist
  • Build partnerships with businesses that serve the same people we do, such as DUI schools, counselors, and financial advisors, to bring Access Legal to new audiences
  • Shape our YouTube channel and attorney-led advice content, working with our in-house video team
  • Set the messaging for our blog, website, landing pages, and GEO/SEO content
  • Lead local outreach, public relations, influencer partnerships, and podcast appearances as we grow
  • Work with our creative team and attorneys to launch and grow the AL Podcast
  • Track what builds audience and trust, and decide what should change next

Requirements

  • Significant experience in brand marketing, content strategy, or organic growth
  • A strong record of building brands, audiences, or channels yourself
  • Excellent writing, positioning, and messaging skills
  • Hands-on experience with organic social, partnerships, PR, or content programs
  • Comfort moving between strategy and execution
  • Strong written and verbal English communication
  • Recent examples of work you personally created, launched, or grew
  • Experience in legal, professional services, or another regulated industry is a plus.
  • This Role Is Not for Someone Who
  • Mainly wants to oversee and delegate

Preferred

  • Experience in legal, professional services, or another regulated industry is a plus.

Benefits

  • Work on a meaningful problem that affects millions of people
  • Build a brand from the ground up in an industry ready for change
  • Work alongside experienced specialists in paid media, video, web, and RevOps
  • Have direct access to leadership and real influence over strategy
  • Help shape a growing marketing organization and its playbook
Access Legal logo

Access Legal

4.8 Glassdoor

Access Legal helps attorneys build profitable, sustainable practices serving the millions of Americans who need legal help but can't afford traditional retainers.80% of court filings today involve unrepresented or pro se litigants — many of them earn $50k–$150k a year. They have legal needs and the means to pay over time. They just can't write a $7,500 check upfront.We connect attorneys with these clients in real time, in their region, exclusively — and provide the model, training, and support to convert them into long-term clients on flexible payment plans.What attorneys get with Access Legal:• Exclusive Conversation Verified ClientsTM • No contracts, no sign-up fees • The FAIR practice model (Financially Accessible, Innovative Representation) • 20-client money-back guarantee • 1-on-1 coaching from Success Attorneys who've built their own practices • A community of like-minded lawyersOur purpose: to help attorneys access the full potential of their practice — by serving more people, earning sustainably, and delivering on the promise of access to justice.Learn more at accesslegal.com or talk to our team at (800) 230-5984.

Founded in 2015
Las Vegas, Nevada, USA
35 employees (9 in marketing)
1% recommend to a friend

Salaries

Posted range

$80K/yr – $140K/yr

Taken straight from the job posting.

Brand Marketing median pay in the United States

$116K/yr

Most pay falls between $85K and $165K. Based on 3,227 salaries.

See all Access Legal salaries

Marketing Team

Marketing Team Size
9 (26% of company)
Median Tenure
12.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
12.1K
Monthly Google Ads Budget
$9.7K
Traffic Source Mix
Search
0.7%
Direct
99.3%

Headcount Trend

Current headcount: ~35
Access Legal logo

Senior Marketing & Brand Lead

Access Legal · USA · Remote