Senior Brand & Content Marketing Manager

Responsibilities

• Develop and execute comprehensive brand marketing and content strategies.
• Lead brand positioning, messaging, storytelling, and creative direction.
• Plan and manage content calendars across Instagram, TikTok, LinkedIn, and other digital platforms.
• Develop engaging product education, skincare tutorials, and science-backed marketing content.
• Collaborate with designers, photographers, and content creators to produce high-quality marketing assets.
• Manage product launch campaigns, brand awareness initiatives, and promotional activities.
• Optimize website content, product descriptions, and landing pages to improve customer engagement and conversions.
• Develop SEO-driven blog content and educational marketing initiatives.
• Maintain consistent brand messaging across social media, email, e-commerce, and advertising channels.
• Analyze content performance, audience engagement, website traffic, and brand growth metrics.

Requirements

• 4+ years of professional experience in brand marketing, content marketing, or creative strategy.
• Proven experience developing and executing successful digital content campaigns.
• Strong understanding of brand positioning, consumer behavior, and storytelling.
• Hands-on experience managing social media content across Instagram, TikTok, or similar platforms.
• Experience with SEO, content optimization, and digital marketing analytics.
• Familiarity with Shopify, Google Analytics, Canva, Adobe Creative Suite, or comparable tools.
• Strong project management, creative direction, and communication skills.
• Experience collaborating with designers, photographers, and creative agencies.
• Prior experience in beauty, skincare, cosmetics, wellness, or consumer brands is preferred.
• Ability to independently manage creative initiatives and deliver measurable marketing results.

Preferred

• Prior experience in beauty, skincare, cosmetics, wellness, or consumer brands is preferred.

Benefits

• Opportunity to work directly with company leadership.
• Professional development and expanded leadership opportunities.