Refreshment Adventure Brand Manager (Popsicle & Good Humor)

Responsibilities

• • Leverage analytical skills to lead the business forecasting process and inform strategic decision-making
• • Manage the marketing budget and P&L to maximize growth and profitability
• • Work with the Channel & Customer Strategy team to make pricing and promotional recommendations
• • Assist in the development and execution of brand plans to deliver growth and profit targets, including launching innovation and strengthening the core business
• • Translate consumer insights into effective demand creation plans including earned, social, digital, and shopper marketing channels
• • Partner with Customer and Channel Strategy teams to land new innovations and retailer-specific activations
• • Develop a deep understanding of the competitive and customer environment, including market share analysis, category performance, and consumer trends
• • Develop annual and long-range brand plans that support sustainable growth
• • Prepare and interpret market research analysis, analyze and forecast business results, and identify opportunities for growth
• • Lead cross-functional teams to execute business priorities and key initiatives successfully

Requirements

• BA/BS degree required; MBA desired
• 3-5 years of experience in Brand Marketing, preferably within Consumer Packaged Goods (CPG)
• Ability to operate effectively in a less structured environment
• Strong interpersonal and communication skills
• Analytic capability to manage and forecast volume, address business issues, identify business opportunities, and make strategic recommendations
• Creativity in problem solving and communications development
• Strong analytical and financial management skills
• Clear demonstration of successful, consistent delivery to the business
• Clear demonstration of project management and leadership skills
• Experience and ability leading or working with agencies and media partners

Preferred

• MBA desired

Benefits

• - Market-competitive pay and performance related rewards
• - Flexible ways of working
• - Support for health, wellbeing and life outside of work
• - Time off to rest and recharge
• - Ongoing learning and development opportunities
• - Medical, dental and (where applicable) vision coverage
• - Health and wellbeing support, including employee assistance programs and wellness initiatives
• - Health-related savings and spending accounts
• - Retirement savings programs with a competitive matching plan
• - Additional employee perks (e.g., corporate discounts, commuter or learning support)