Senior Marketing & Brand Lead

Responsibilities

• Help lead the merger of Access Legal and Unbundled Legal Help into one client-facing brand
• Write our core messaging and build and maintain our brand guidelines
• Define our core offerings and messaging for each practice area
• Set direction for organic social on Instagram, X, TikTok, Reddit, and Quora, and lead the work of our social media specialist
• Build partnerships with businesses that serve the same people we do, such as DUI schools, counselors, and financial advisors, to bring Access Legal to new audiences
• Shape our YouTube channel and attorney-led advice content, working with our in-house video team
• Set the messaging for our blog, website, landing pages, and GEO/SEO content
• Lead local outreach, public relations, influencer partnerships, and podcast appearances as we grow
• Work with our creative team and attorneys to launch and grow the AL Podcast
• Track what builds audience and trust, and decide what should change next

Requirements

• Significant experience in brand marketing, content strategy, or organic growth
• A strong record of building brands, audiences, or channels yourself
• Excellent writing, positioning, and messaging skills
• Hands-on experience with organic social, partnerships, PR, or content programs
• Comfort moving between strategy and execution
• Strong written and verbal English communication
• Recent examples of work you personally created, launched, or grew

Preferred

• Experience in legal, professional services, or another regulated industry is a plus.

Benefits

• Work on a meaningful problem that affects millions of people
• Build a brand from the ground up in an industry ready for change
• Work alongside experienced specialists in paid media, video, web, and RevOps
• Have direct access to leadership and real influence over strategy
• Help shape a growing marketing organization and its playbook