Executive Director, Brand and Fan Marketing

Responsibilities

• Develop long-term strategic plans to guide and shape the work of the Integrated Marketing and Brand & Fan Development teams
• Lead strategy and planning for tentpole and marquee activations that drive brand growth and value, collaborating alongside key stakeholders
• Develop and implement fan engagement strategies rooted in audience insights, behavioral data, and brand values, aimed at driving affinity, loyalty, and conversion
• Play pivotal role in developing overarching marketing strategy to support ticket sales
• Serve key leadership role in driving collaborative efforts that develop programs and initiatives to support corporate partnership sales and activation
• Drive the development of the organization’s youth marketing strategy and other priority fan development strategies
• Ensure org-wide alignment on initiatives that span across multiple departments (e.g., ticketing products, partnership sales and activation, theme nights, cause marketing efforts)
• Accountable for fan development initiatives that drive and scale fan acquisition as well as deepen and drive value from existing fan relationships
• Accountable for the Bulls “institutional/ owned channel assets” (i.e., retail drops, in-arena signage) to ensure we are maximizing their use and impact
• Identify, test and scale data capture opportunities to bring fans into the Bulls ecosystem and work cross-departmentally to develop approaches to report attributable revenue and brand value

Requirements

• A minimum of 15 years of proven experience in marketing, brand strategy, or a related field. Prior experience in lifecycle marketing/ CRM. Experience in sports or entertainment is a plus
• Proven team leadership and significant people management experience with at least 2-3 direct reports
• Experience handling large budgets and departmental operations
• Strong familiarity with data capture, digital channels, creative development, and events
• A strategic thinker who is equally comfortable in high-level planning and hands-on execution, with keen attention to detail and timelines
• An analytical thinker who views marketing as a business driver and embraces KPI goal setting and marketing measurement to drive their areas of the business
• Profound understanding of marketing principles and standard methodologies
• Strong ability to adapt to changing timelines and ad hoc requests
• A supportive, motivated, experienced team leader that inspires others towards continuous learning and success
• Excellent teammate, with positive energy and proven ability to collaborate with internal departments and external partners

Benefits

• Competitive employee premiums for healthcare, dental, and vision coverage.
• 100% paid premium for basic employee life insurance and disability coverage.
• 401(k) with employer match plus an annual discretionary contribution.
• Flexible spending accounts for healthcare and dependent care, as well as commuter benefits.
• Paid time off, including vacation, sick time, holidays, days of significance, and parental leave.
• Complimentary home game tickets, parking, and gym access.
• Complimentary snacks and lunch. If working games or events, dinner will also be complimentary.
• Pet insurance.