Senior Marketing Analytics Lead - Minecraft

Responsibilities

• Partner with Marketing leaders to define success metrics, measurement plans, and key performance indicators for campaigns, channels, and strategic initiatives.
• Develop and maintain executive scorecards, dashboards, and reporting solutions that provide a trusted view of marketing performance.
• Analyze campaign, channel, and player behavior data to uncover actionable insights and opportunities to improve marketing effectiveness.
• Translate complex marketing and player data into clear recommendations that influence planning, prioritization, and investment decisions.
• Partner with Data Science teams to evaluate marketing performance, understand key business drivers, and measure the impact of marketing initiatives.
• Establish consistent metrics, reporting standards, and measurement frameworks that improve trust and alignment across marketing reporting.
• Deliver recurring business reviews and performance narratives that connect marketing activity to player engagement and business outcomes.
• Evaluate emerging analytics and AI capabilities that improve reporting, insight generation, and access to data-driven decision making.

Requirements

• Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
• OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
• OR equivalent experience.

Preferred

• 8+ years of experience in marketing analytics, data analytics, business intelligence, or related fields, or equivalent experience.
• Experience partnering with Marketing leaders to define measurement strategies, evaluate performance, and drive data-informed decision making.
• Experience developing executive dashboards, scorecards, business reviews, and reporting solutions that enable strategic decision making.
• Advanced SQL and/or Python skills with experience analyzing large-scale customer, player, marketing, or digital engagement datasets.
• Experience analyzing and interpreting performance data across paid media, lifecycle marketing, CRM, web analytics, or other digital marketing channels.
• Experience translating complex analytical findings into clear, actionable recommendations for technical and non-technical audiences.
• Experience applying AI-enabled analytics, automation, or self-service reporting capabilities to improve insight generation and data accessibility.
• Passion for games, player experiences, and data-informed decision making.