Senior Marketing Analyst

Responsibilities

• Design and execute a roadmap for channel efficacy tests in collaboration with the Data Science team.
• Deliver data visualizations to drive insights and program strategy with Sigma.
• Partner with the SEO team on research, analysis, and business case creation.
• Partner with marketing teams to build and maintain suites of reporting:
• Paid Search, SEO, Affiliates, Paid Media (display ads, out-of-home, video preroll, streaming radio), Social (organic and paid), Email, Direct Mail, Push Messaging.
• Build SQL statements and conduct data analysis with multiple tools (DBeaver, R, Python, Excel, Snowflake, Sigma).
• Be accountable for successful analysis resulting in test hypotheses.
• Lead junior team members in analysis and testing best practices.
• Partner with Customer Insights, Digital Retail, and other data science/analyst teams to track and report marketing channel execution tests.
• Perform ad hoc analytics related to marketing channels as needed.

Requirements

• 5+ years of experience in an analytical role.
• 5+ years of experience with web-based analytics tools (Adobe Analytics highly preferred).
• 5+ years of experience with Tableau, Power BI, Sigma, or similar.
• 5+ years of experience writing SQL.
• Basic understanding of statistical methods.
• A solid business understanding and the proven ability to perform in-depth analysis, compile and interpret results, report and present strategies, and make recommendations to senior management.
• Ability to effectively and diplomatically communicate (written and verbal) with both internal and external contacts.
• Excellent follow-through and attention to detail.
• Demonstrated project management skills, exercising sound judgment while displaying initiative and innovation on the job.
• Ability to work independently, be self-directed, budget time, handle multiple projects, and meet deadlines.

Preferred

• Bachelor’s degree in quantitative or marketing field, or relevant work experience.
• 5+ years of analytics experience in marketing or with a multi-channel retailer or a B2C company.
• 5+ years of experience designing marketing tests.
• 3+ years of experience using statistical methods to build predictive models and analyze test results using R, Python, SAS, or similar.
• Advanced Microsoft Excel skills.

Benefits

• REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.