Senior Marketing Analyst

Responsibilities

• Partner closely with marketing channel managers to measure, grow, and optimize their channels, owning performance analysis that gives clear visibility into key business and marketing metrics.
• Design and run experiments, including incrementality tests, that deliver learnings quickly and scalably, and turn the results into campaign optimization opportunities.
• Apply and advance measurement and attribution approaches (MMM, MTA, incrementality) with confidence, and translate the findings into clear recommendations for marketing leaders.
• Build scalable reporting pipelines and data foundations in partnership with Analytics Engineering, extracting and organizing data from sources like the data warehouse, prospect lists, and site traffic databases into usable, well-modeled form (dbt models, semantic layers).
• Serve as the go-to data expert for marketing partners, using critical thinking and creativity to surface opportunities for campaign optimization and process improvement, and facilitating data-informed decisions.

Requirements

• You bring 5+ years of experience in marketing or growth analytics, with a track record of owning analyses that drive measurable impact and clear business outcomes.
• You have strong business acumen, are intellectually curious, and are motivated to solve difficult marketing problems in a highly regulated space.
• You have solid experience assessing performance and opportunities across Paid, Lifecycle, Direct Mail, and Partnership channels, and understand how they work together to drive growth.
• You are fluent in marketing measurement, including attribution methodologies, incrementally testing, funnel analysis, and ROI modeling.
• You have advanced SQL skills and experience using Python or R for exploratory analysis, modeling, or experimentation.
• You have hands-on experience with dbt, Snowflake, and Looker (or comparable tools), including designing data models and semantic layers.
• You care about data quality and have experience improving data reliability, definitions, and analytics infrastructure.
• You translate complex analyses into clear, actionable insights and are comfortable influencing stakeholders.

Preferred

• Experience working in the financial services industry
• Experience working closely with data platform teams to improve marketing data models and tracking.
• Familiarity with martech platforms and tools (ESPs, CDPs, etc.) and their data ecosystems.
• Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy.