Marketing Analyst

Responsibilities

• Partner with Sales & Marketing leaders and other stakeholders to identify key business questions and knowledge gaps that can be addressed via analyses and reports. Areas of focus include the following:
• Track performance of markets and product launches
• Quantify treatment provider landscapes and segments
• Develop brand performance analytics and metrics
• Evaluate effectiveness of marketing and field efforts; identify challenges and opportunities; provide actionable insights and recommendations
• Support brand plan development and execution tracking
• Determine required data sources (internal and external) to address business questions
• Add depth to insights by developing a thorough understanding of all key commercial dynamics, including disease state, market landscape, product attributes, unmet needs, key treatment providers / prescribers and payers
• Support ongoing, high-level strategic consulting for all internal stakeholders to ensure maximum leverage of insights
• Manage vendors and data sources used for analyses

Requirements

• Bachelor’s degree in business, science or a quantitative discipline such as mathematics or statistics required. Master’s degree preferred
• Minimum 6 years of experience in an analytics role and 3 years in biopharma. Experience with sales & marketing analytics preferred
• Advanced Microsoft Excel and SQL skills; proficiency with Microsoft Office applications including PowerPoint and Word. Experience with Tableau or Power BI preferred
• Experience working with large datasets and relational databases
• Working knowledge of pharmaceutical data sources such as IQVIA and Symphony Health
• Demonstrated ability to build strong partnerships with Sales & Marketing leadership; ability to turn business needs into aligned, executable solutions
• Highly analytical and quantitative problem-solver who looks for new ways to use data
• Clear verbal and written communicator who synthesizes insights into actionable recommendations
• Detail-oriented, organized planner who manages competing priorities in a fast-paced environment
• Works independently and influences cross-functional teams

Benefits

• Alkermes offers a competitive benefits package.