Digital Marketing Analyst

Responsibilities

• Own recurring client reports end to end, including scheduled exports and automated reports, and deliver accurate final reports on time
• Build and maintain dashboards in Power BI
• Manage GA4 views and data sources
• Check data quality and flag issues before they reach a client
• Reconcile platform performance against CRM and closed-won outcomes, so reporting reflects real business results, not just platform numbers
• Analyze in-flight campaigns, experiments, and test results, and explain what the numbers mean in plain language
• Research market trends, consumer behavior, and competitor activity to inform client strategy
• Respond quickly to urgent requests or sudden performance shifts: diagnose what changed and recommend how to adapt
• Partner with creative and account teams on special projects that need analytical input
• Stay on top of changes in the digital landscape, including platform updates, GEO (generative engine optimization), and shifts in user behavior

Requirements

• 1–4 years of experience in marketing analytics or a similar role
• Bachelor’s degree in marketing, business, or a related field, or equivalent experience
• Daily, hands-on AI use for analysis, reporting, and campaign work, plus good judgment about checking AI output before it reaches a client
• Proven experience building AI-powered workflows or agents, whether at work or in personal projects, using tools like Claude Code, n8n, Zapier, Make, Cursor, or similar
• Strong working knowledge of GA4
• Experience building dashboards in Power BI (including DAX), or strong Sheets/Excel skills and a willingness to learn and own Power BI
• Working knowledge of paid media, at least Meta and Google, so you can QA and interpret campaigns, not just chart them
• Detail-oriented and reliable on deadlines
• Able to explain data in plain language to teammates and clients

Preferred

• Experience connecting AI to ad platform or analytics APIs (Meta, Google Ads, GA4)
• Light scripting (Python or JavaScript)
• SQL
• Experience reconciling ad platform data with CRM or sales data
• Hands-on experience building campaigns in Meta Ads or Google Ads
• Experience with funnel or landing page analysis and testing

Benefits

• Medical, dental, vision, and prescription coverage, with dependent coverage available at extra cost. Coverage starts on the first of the month after 60 days of employment.
• Basic life insurance with the premium paid by HHM, plus an optional buy-up for you and your dependents. Coverage starts on the first of the month after 60 days of employment.
• 401(k) plan with an employer match. Automatic enrollment at 3% pre-tax after two months of service. Change your contribution or opt out at any time.