Director, Measurement

Responsibilities

• Define the business questions measurement needs to answer and translate client business and program objectives into clear measurement objectives, KPI hierarchies, success criteria, benchmarks, and a prioritized learning agenda
• Develop end-to-end measurement plans that define methodologies, data requirements, analytical approaches, reporting cadence, and learning priorities across channels, markets, and programs
• Define data requirements, sources, taxonomies, tracking needs, and reporting specifications required to execute measurement plans effectively
• Establish common definitions, analytical standards, and measurement governance so performance can be consistently measured and compared across markets, channels, teams, and reporting periods
• Partner with analysts and technical teams to improve data quality, organization, accessibility, integrations, and scalability while reducing reliance on manually compiled reporting
• Analyze program, channel, audience, funnel, and market performance to identify meaningful trends, drivers, anomalies, risks, and opportunities
• Synthesize historical and current performance into a clear point of view on what has happened, what is driving results, and where deeper analysis or action is needed
• Develop forward-looking projections and scenario forecasts using historical performance, current trajectory, and clear assumptions to help teams anticipate program outcomes
• Translate measurement findings into practical optimization recommendations, investment considerations, and priorities for what teams should change, test, or investigate next
• Establish reporting architecture and cadence that turn measurement outputs into clear, decision-ready narratives for senior client and internal stakeholders

Requirements

• Bachelor's degree or equivalent practical experience
• 8+ years of relevant experience in marketing measurement, marketing science, performance analytics, or a closely related field including experience leading measurement strategy for complex marketing programs
• Demonstrated experience developing end-to-end measurement strategies and plans, including KPI frameworks, learning agendas, methodologies, data requirements, analytical approaches, and reporting architecture across complex programs or organizations
• Strong command of marketing, channel, funnel, and performance analytics, with the ability to select appropriate measurement methods, diagnose performance drivers, and connect quantitative findings to business implications
• Proven ability to synthesize disparate data sources and measurement outputs into clear, actionable, and defensible narratives, recommendations, and optimization priorities
• Experience with experimentation and advanced measurement approaches such as incrementality, lift studies, attribution, marketing mix modeling, or comparable causal measurement methods, as well as forward-looking forecasts or scenarios to support business decision-making
• Advanced analytical and problem-solving skills with strong attention to methodology, experimental design, data quality, measurement limitations, and responsible interpretation of results
• Proven ability to build rapport with and present confidently to senior stakeholders, both internally and externally
• Experience leading and coaching analysts or cross-functional teams
• Advanced proficiency in PowerPoint, Word, and Excel; experience with visualization, business intelligence, research, or analytics platforms such as Tableau, Power BI, Looker, or comparable tools

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plan: 401k plan including contribution matching.
• Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.
• Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more
• Commuter Benefits: Access support for travel and commuting needs, where available
• Annual Discretionary Bonus: Employees are eligible for an annual discretionary bonus.