Senior Marketing Analyst

Responsibilities

• Analyze the full customer journey
• Analyze performance across paid media, organic social, CRM, website, and other customer touchpoints.
• Connect performance across channels to understand the broader customer journey rather than evaluating each source in isolation.
• Identify what is working, what is not, where performance is changing, and what may be driving those changes.
• Bring multiple data sources together to develop a clear, cohesive view of performance.
• Proactively investigate performance changes and identify relevant questions or opportunities for deeper analysis without waiting for a predefined request.
• Translate data into clear implications and actionable recommendations.
• Partner closely with Strategy to connect performance with audience behavior, campaign objectives, and broader business questions.
• Bring historical learnings into planning discussions to inform future campaigns, messaging, targeting, content, and customer experiences.
• Develop hypotheses and identify opportunities for additional analysis, testing, or measurement.

Requirements

• 5-7+ years of experience in marketing analytics, digital analytics, media analytics, CRM analytics, business intelligence, or a related field, ideally within an agency or similarly cross-functional marketing environment.
• Demonstrated experience independently analyzing integrated marketing performance and developing recommendations.
• Experience working across multiple marketing channels rather than specializing exclusively in a single platform or discipline.
• Strong understanding of digital marketing measurement across paid media, organic social, CRM, and web analytics.
• Hands-on experience with Google Analytics 4 and website behavior and conversion analysis.
• Experience with native social platform analytics and paid media performance data.
• Familiarity with CRM, email, lifecycle marketing, customer segmentation, or customer-level data.
• Strong Excel skills, including the ability to organize, combine, validate, and analyze large datasets.
• Experience with dashboards and data visualization platforms like Looker Studio.
• Ability to move from data → finding → implication → recommendation .