Responsibilities

• Own and deliver Genpact’s end to end social media experience, translating strategic vision into effective execution across platforms to establish Genpact as a leader in agentic and advanced technology solutions, driving brand awareness, consideration, and business impact
• Advise and collaborate with stakeholders across the business to ensure all content developed and shared through Genpact’s social channels is optimized for channel relevance and impact – i.e. ‘social-first’
• Bridge and connect strategy, creative and production to execute the end-to-end channel vision for social. Partner with channel operations, communications, and marketing leads to deliver social-first content that drives strategy forward
• Collaborate with the Head of Social to define and evolve our platform strategy across existing (currently active on LinkedIn, Facebook, X, YouTube, and Instagram) and emerging platforms, including audience definition, content and creative approach, governance, and channel lifecycle management
• Own, plan and deliver Genpact’s social content strategy for Brand, Client and Talent marketing. This will include partnering with senior stakeholders across multiple business units to achieve their business objectives, whilst laddering up to the broader ambition of establishing Genpact as a leader in agentic and advanced technology solutions
• Enable and enact channel governance across social platforms including policies, procedures, and martech to manage our reputation, consistency/standardization, and ensure compliance with all platform policies and regulations at a global level
• Lead Genpact’s shared social strategy (social ambassadorship and executive comms), enabling Genpact to harness the potential of employees and their social networks. Help to provide ‘white glove’ treatment for executive leaders by supporting the Exec Comms team with tailored plans and training to improve executive use of social media as key voices of Genpact
• Collaborate with the Head of Social to manage the social media performance scorecard and KPIs, partner with Performance Marketing to set the testing framework, understand the impact of A/B testing and enhancements, and continually optimize the user experience and impact.
• Collaborate with wider digital marketing teams to ensure integrated user experience across paid, owned and earned channels, supporting a holistic customer journey for the audiences that matters (clients, prospects, talent, market influencers etc).